Job Description

• Creating social media content plans aligned with the company's brand identity.
• Collaborating with the marketing team to execute and analyze digital campaigns in line with marketing strategies.
• Crafting engaging content across all social media platforms including writing and editing posts enhancing customer engagement and promoting campaigns.
• Managing a high volume of daily social media posts.
• Developing and managing social influencer programs and attending influencer events.
• Overseeing and growing social media platforms like Facebook, TikTok, YouTube and Xiao Hong Shu.
• Conducting market research and analyzing social media trends for identifying new marketing opportunities.
• Developing marketing advertising and lead generation strategies to increase followers and evaluating their effectiveness.
• Preparing monthly reports on social media marketing efforts.
• Providing recommendations for optimizing the social media marketing strategy.
• Staying updated on emerging trends and best practices in social media.
• Assisting with other marketing-related tasks as required. 

Job Requirements

• Bachelor’s degree in journalism communications marketing or a relevant discipline.
• Strong written and verbal communication abilities in English and Chinese with a deep understanding of social media management and strategy.
• Proficiency in multitasking and time management with the capacity to prioritize tasks effectively.
• Capability to work efficiently in a fast-paced and high-pressure setting. 
• Preferably final year semester students.

Skills