Job Description

About Us:

We are a fast-growing digital marketing agency managing diverse brands across multiple industries. We believe in combining creativity with performance-driven strategy to deliver measurable growth for our clients. We are looking for a Senior Digital Marketer to lead client accounts, drive strategic direction, and mentor a team of junior executives.

Your Role:

As a Senior, you will oversee multiple client portfolios, lead digital strategy development, and manage a team to ensure campaigns are executed with excellence. You will serve as the key point of contact for clients, ensuring strong relationships, measurable results, and long-term account growth.

Key Responsibilities:

Client Leadership & Strategy

• Lead strategic planning for client accounts across platforms including Facebook, TikTok, YouTube, and Xiao Hong Shu.
• Understand clients’ business models and translate objectives into comprehensive digital marketing strategies.
• Present campaign proposals, performance insights, and growth plans to senior client stakeholders.
• Identify upselling opportunities and contribute to account revenue growth.
• Provide high-level strategic recommendations to improve ROI and brand positioning. 

Team Management & Mentorship

• Lead, mentor, and manage a team of junior executives.
• Delegate tasks effectively while maintaining quality control.
• Review content plans, campaign strategies, and reports before client submission.
• Provide structured feedback, coaching, and performance guidance to develop team capabilities.
• Foster a high-performance, accountable, and collaborative team culture. 

Campaign & Performance Oversight

• Oversee the execution of integrated digital campaigns from concept to reporting.
• Ensure content quality, consistency, and brand alignment across all platforms.
• Monitor performance metrics and guide the team on optimization strategies.
• Establish KPI frameworks and ensure campaigns meet performance targets. 

Innovation & Market Insights

• Stay ahead of social media trends, algorithm updates, and emerging digital tools.
• Identify new platform opportunities and innovative formats for clients.
• Continuously refine internal processes to improve efficiency and results.
   

Job Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, or related field.
• 3 years and above of experience in digital marketing or social media (agency experience preferred).
• Proven experience managing multiple client accounts.
• Demonstrated leadership experience managing and mentoring junior team members.
• Strong presentation, stakeholder management, and client servicing skills.
• Deep understanding of content strategy, paid advertising, and performance analytics.
• Strong written and verbal communication skills in English and Chinese.
• Ability to thrive in a fast-paced, deadline-driven agency environment.

What We Offer:

• Leadership exposure and opportunity to shape client strategy
• Ownership of high-impact, multi-industry accounts
• Clear career progression
• Performance-driven, ambitious, and collaborative team culture
• Opportunity to build both strategic and people management skills

Skills