Job Description

• Locate and contact potential clients to offer their firm’s advertising services
• Explain to clients how specific types of advertising will help promote their products or services in the most effective way
• Provide clients with estimates of the costs of advertising products or services
• Process all correspondence and paperwork related to accounts
• Prepare and deliver sales presentations to new and existing clients
• Inform clients of available options for advertising art, formats, or features and provide samples of previous work for other clients
• Deliver advertising or illustration proofs to clients for approval
• Prepare promotional plans, sales literature, media kits, and sales contracts
• Recommend appropriate sizes and formats for advertising 

Job Requirements

• Own transportation – advertising sales agents work outside the office occasionally, meeting with clients and prospective clients at their places of business.
• Communication skills – advertising sales agents must be persuasive during sales calls. In addition, they should listen to the client’s desires and concerns, and recommend an appropriate advertising package.
• Initiative – advertising sales agents must actively seek new clients, keep in touch with current clients, and expand their client base, in order to meet sales quotas.
• Organizational skills – agents work with many clients, each of whom may be at a different stage in the sales process. Agents must be well organized to keep track of their clients and potential clients.
• Self-confidence – advertising sales agents should be confident when calling potential clients (making cold calls). Because potential clients are often unwilling to commit on a first call, agents frequently must continue making sales calls, even if rejected at first.

Skills