Senior SEM Specialist
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This job is for a Senior SEM Specialist who manages paid search campaigns, conducts keyword research, and optimizes ad performance for maximum ROI. You might like this job because it involves collaborating with various digital marketing teams and using analytics to drive campaign success.
Undisclosed
Taman Melawati
Full-Time
1 week ago
Job Description
- Campaign Management: Plan, create, and manage paid search campaigns across various platforms, including Google Ads, Bing Ads, and other search networks.
- Keyword Research: Conduct keyword research and selection for pay-per-click (PPC) campaigns, ensuring relevance and alignment with overall marketing goals.
- Ad Copy and Optimization: Develop and test ad copy, landing pages, and call-to-action elements for maximum conversion. Continuously monitor and optimize for click-through rates (CTR), quality scores, and cost per click (CPC).
- Bid Management: Adjust bids to optimize campaigns based on performance and ensure spending efficiency.
- Budget Management: Track daily budget, forecast monthly costs, and achieve maximum ROI within allocated budgets.
- Performance Analytics: Use Google Analytics, Google Search Console, and other tools to analyze campaign performance and generate reports. Evaluate campaign success and provide actionable insights.
- A/B Testing: Develop and implement A/B testing strategies for ads, landing pages, and targeting options to improve performance.
- Competitor Analysis: Conduct competitive analysis to understand industry trends, and use this data to refine our SEM strategy.
- Collaboration: Work closely with the SEO, content, and social media teams to ensure cohesive digital marketing efforts.
Job Requirements
- Required Skills:
- Google Analytics
- Search Engines
- Google Tag Manager
- Google Search Console
- Google Ads
- Search Engine Marketing (SEM)
- Pay Per Click (PPC)
- Proven SEM experience
- Solid understanding of performance marketing, conversion, and online customer acquisition
- Up-to-date with the latest trends and best practices in SEM
Skills
Company Benefits
Personal Development
On-the-job training. Offer and pay for professional certification to employees!
Good Working Environment
Youth-friendly culture in the workplace. Trendy and comfortable working environment.
Hybrid working
We reward staff effort with hybrid working opportunities.
Chill Time
Unlimited supply of snacks, beverages, cookies and coffee!
Staff Bonding
Numerous team-building activities held throughout the year.
Birthday Leave
A day OFF on your Birthday!
Additional Info
Company Activity
Last active - 1 hour ago
Experience Level
4 - 7 Years of Experience
Career Level
Manager / Team Lead
Job Specialisation
Advertising & Branding, Digital Marketing
Company Profile
Up Tree Marketing SDN BHD
Bryan Low founded the company Up Tree Marketing Sdn Bhd in 2009 by capitalising on his experience as a digital marketer to start a magazine company in the Klang Valley. With the rise of digital marketing, the company expanded into the online market, assisting entrepreneurs and corporates to fully digitalise their business.
With a clear mission: to build the largest Digital Agency brands under its portfolio in Malaysia. We're sustainably profitable and growing expeditious rate.
We provide clients with one-stop services, including Social Media Marketing, Google, SEO, SEM, Website Development, and more. We have a complete professional team specialising in digital marketing with Google Partner and Facebook Blueprint Partner certification. Our company handles more than 500 clients annually.
We don't believe in 9-to-5, meetings for the sake of meetings and casual Fridays (it's pretty casual everyday). We want you to push boundaries, change the game and create impact everyday by doing things that matter.
Get your hands dirty from building scalable operations, growth hacking, community building, business development, product development and customer care. No two days are ever the same and we like it that way.