Job Description

About Us:

We are a performance-driven digital marketing agency producing high-impact short-form and commercial video content for brands across multiple industries. This role goes beyond execution — you will drive creative direction, oversee quality, and lead production teams to deliver results-oriented content.

Your Role:

You will lead video production projects from pre-production to final delivery. You will manage large-scale campaigns, guide junior team members, ensure high production standards, and contribute strategically to client growth. This role requires leadership, decision-making ability, and a strong understanding of both creative storytelling and commercial performance.

Key Responsibilities:

Production Leadership

• Lead and execute video shoots for mid to large-scale campaigns/projects.
• Independently manage full production setup including location planning, lighting design, equipment selection, and crew arrangement.
• Develop complete shooting plans including scripts and storyboards (especially for large cases).
• Direct talents and crew on set to ensure strong storytelling and visual consistency.
• Collaborate with other Senior team members on high-value projects.
• Ensure strict quality control and production excellence.
• Manage budget allocation and optimize resource planning.
   

Post-Production & Creative Direction

• Handle heavy-edit projects with strong narrative storytelling.
• Produce motion graphics using After Effects when required.
• Ensure editing style aligns with brand tone, marketing objectives, and social media trends.
• Maintain high visual and storytelling standards across all deliverables.
• Establish and refine post-production SOP and Quality Assurance processes.
• Optimize content strategy based on campaign performance and KPI results.
   

Strategy & Client Involvement

• Participate in pitch presentations and pre-production discussions.
• Contribute to creative concepts and campaign strategy.
• Communicate directly with clients regarding creative direction and production plans.
• Align visual execution with brand positioning and commercial conversion logic.
• Conduct R&D on new content formats, trends, and production innovations.
   

Team Leadership & Development

• Lead, mentor, and evaluate Junior and/or Executive team members.
• Allocate projects and resources effectively across the team.
• Provide structured training and feedback to improve team capabilities.
• Build a strong team culture focused on accountability and performance.
• Guide Junior Videographers during shoots and Junior Editors during post-production.

Job Requirements

• Minimum 3+ years of relevant experience in videography and editing.
• Proven team leadership and project management experience.
• Proficient in CapCut (剪映), Adobe Premiere Pro, and After Effects.
• Strong motion graphics capability.
• Strong storytelling ability in editing.
• Experience shooting commercial videos for established brands (social media campaigns / TVC is a plus).
• Able to independently complete full video production.
• Strong creative and strategic thinking skills.
• Deep understanding of branding, visual direction, and commercial conversion logic.
• Excellent decision-making skills with ability to perform under pressure.
• KPI-sensitive and results-oriented mindset.
• Strong communication skills with experience handling cross-department and client communication.

Why Join Us?

• Lead high-value, high-impact brand campaigns
• Shape creative direction and visual standards
• Opportunity to grow
• Performance-driven and ambitious team environment
• Strong ownership and leadership exposure
• Work on trend-driven, commercially impactful content

Skills