Job Description

 1. End-to-End Video Production

• Concept & Storyboarding: Transform marketing briefs into engaging video concepts, scripts, and storyboards that hook viewers within the first 3 seconds.
• Shooting & Production: Handle onsite and studio filming, including lighting setup, audio capture, and camera operation. Content types include customer journeys, product explainers, testimonial reels, and corporate interviews.
• Advanced Editing: Execute high-quality post-production including pacing, sound design (SFX & mixing), and color grading.
• Motion Graphics: Create engaging motion graphics, dynamic text overlays, and transitions to enhance retention and clarity.
• Platform Optimization: Reformat and optimize edits for specific aspect ratios (9:16 for TikTok/Reels, 16:9 for YouTube) to maximize view-through rates.
• Video Content Coverage: Create video content across multiple use cases, including but limited to high-converting ads, event recaps, and product or brand introduction videos.
• Process Improvement - Continuously improve creative workflows to shorten turnaround time, reduce cost, and increase output.

 2. AI-Powered Workflow & Efficiency

• AI Video Tools: Utilize AI tools (e.g., Runway, Topaz, Adobe Firefly, Captions app) to automate transcripts, generate B-roll, enhance audio, or upscale footage to reduce production time.
• Workflow Automation: Use ChatGPT or similar LLMs to assist with script ideation, hook generation, and repurposing long-form content into short-form clips.
• Data-Driven Iteration: Analyze video performance metrics (Watch time, Drop-off points, CTR) to understand what content performs best and iterate on future shoots.

 3. Supportive Graphic Design

• Video Assets & Thumbnails: Design high-CTR YouTube thumbnails and cover images for social videos.
• Asset Creation & Adaptation: Adapt existing design templates and design for digital ads, social media poster, brochure and communication visuals (you are not required to build complex brand identities from scratch).
• Brand Consistency: Ensure all visual assets, fonts, and colors align with brand guidelines.

 4. Collaboration

• Campaign Support: Work closely with marketing and other departments to deliver creative assets that align with campaign timelines.

Job Requirements

• Portfolio/Showreel Required: Must provide a video portfolio demonstrating editing skills, pacing, and camera work.
• Education: Diploma/Degree in Broadcasting, Multimedia, Film Studies, Marketing, or equivalent experience.
• Experience: 1–3 years of dedicated experience in video production and editing (Agency or In-house).
• Video Software Mastery: Strong proficiency in Premiere Pro, DaVinci Resolve, or Final Cut Pro. Proficiency in After Effects for motion graphics is highly preferred.
• Short-Form Mastery: Deep understanding of CapCut and current trends on TikTok/Reels (pacing, trending audio, hooks).
• AI Adaptability: Familiarity with AI creative tools (Midjourney, Runway, AI Voice tools) is a distinct advantage.
• Design Basics: Functional knowledge of Photoshop/Illustrator for creating thumbnails and simple assets.
• Technical Knowledge: Understanding of frame rates, codecs, bitrates, and basic lighting/audio equipment.
• Design Sense: Strong ability to apply visual hierarchy, layout, typography, and composition to produce clear, on-brand, and conversion-focused creatives across both video and static formats.

Skills