Job Description

 JOB TITLE 职位名称: Marketing Executive

WHO I REPORT TO 汇报对象: Marketing Head

WHO WE SERVE:

Our clients are SME founders and business owners who want to scale their businesses through strategic positioning, leadership development, and proven growth frameworks.

PURPOSE OF THIS JOB 该职位的工作使命:

• To drive business growth by executing marketing strategies, creating high-impact content, and generating quality leads that convert into revenue.

TOP 3 RESULTS 3大成果:

1. Consistently generating qualified leads that contribute to sales targets
2. Executing marketing campaigns that achieve strong engagement and conversion rates
3. Continuously optimising marketing performance through data analysis and insights

5 KEY RESPONSIBILITIES 五项主要职责 :

1. Plan and execute marketing campaigns across digital platforms (Meta, TikTok, Google, etc.)
2. Create and manage engaging content for social media, ads, and funnels
3. Monitor campaign performance and optimise based on data insights
4. Collaborate with sales and internal teams to align marketing with business goals
5. Research market trends, audience behaviour, and competitors to improve strategy

Job Requirements

WHO THIS ROLE IS FOR 这个职位适合谁:

This role is ideal for individuals who:

• Enjoy creating content that influences and engages people
• Are both creative and analytical in your thinking
• Are eager to learn, test, and improve continuously
• Want to be part of a fast-paced, performance-driven environment
• Have a strong interest in business, personal growth, or transformation-based education

SKILLS, TRAITS, AND COMPETENCIES 技能、特质与核心能力 :

• Willing to learn
• Growth Mindset
• CRM proficiency
• Creative thinking with execution capability
• Active listening
• Resilient & adaptability
• Understanding of digital marketing platforms (Meta Ads, TikTok, Google, etc.)
• Self-motivated & driven
• Strong content creation and storytelling ability
• Coachability

Skills