Job Description
Virtualtech Frontier Sdn. Bhd. is looking for a creative, results-driven, and passionate Digital Marketing Executive to join our growing team. If you are passionate about creating engaging content, managing social media platforms, producing compelling visual content, analysing campaign performance, and staying ahead of the latest digital marketing trends, we would love to hear from you.
Marketing Strategy & Planning
- Develop and execute integrated marketing strategies that align with the company's business objectives, brand positioning, and growth targets.
- Plan and manage monthly marketing calendars, ensuring marketing initiatives are strategically scheduled across key campaigns, product launches, recruitment, and corporate branding activities.
- Identify target audiences, market opportunities, and customer insights through market research, competitor analysis, and performance data.
- Develop creative marketing concepts and initiatives that drive brand awareness, engagement, and lead generation.
- Monitor and evaluate marketing performance, providing insights and recommendations to optimise future strategies and initiatives.
- Collaborate with internal teams to ensure marketing initiatives are aligned with business priorities and executed effectively.
Content & Social Media Management
- Manage the company's social media channels, ensuring consistent brand voice, messaging, and visual identity.
- Plan, coordinate, and publish content that supports overall marketing campaigns and business objectives.
- Produce 2–3 high-quality content pieces per week, including carousel posts, Reels, Stories, and event-related content.
- Write engaging captions and coordinate content scheduling across social media platforms.
- Monitor social media performance and recommend improvements based on audience engagement and analytics.
Content Production & Event Coverage
- Plan and coordinate photo and video content for marketing campaigns, products, corporate activities, recruitment, and company events.
- Capture on-site content during events for real-time and post-event marketing.
- Edit video and visual content using tools such as CapCut, Canva, Adobe Photoshop, or equivalent creative software.
- Deliver timely event highlights, behind-the-scenes content, and campaign assets to maximise post-event engagement.