Job Description

 1. E-Commerce Strategy & Sales Growth

• Develop and implement winning strategies for TikTok Shop, Shopee, and Lazada to achieve monthly and quarterly sales targets.
• Plan and optimize campaigns, promotions, and content to maximize visibility and conversion rates.
• Monitor platform algorithm trends and adapt strategies to stay ahead of competitors.

2. Content Strategy & Planning

• Lead the content strategy for each platform, ensuring alignment with sales objectives, campaign themes, and seasonal opportunities.
• Plan, brief, and oversee production of engaging product videos, livestream scripts, product descriptions, and promotional creatives. 
• Ensure content is platform-optimized, brand-consistent, and tailored to drive clicks, watch time, and conversions. 
• Work with creative and livestream teams to refine messaging, visuals, and storytelling to resonate with target audiences.

3. Client Communication & Account Management

• Act as the primary point of contact for assigned clients, building strong relationships and ensuring alignment on business goals.
• Present performance reports, campaign results, and actionable improvement plans to clients regularly. 
• Understand client products and branding to provide tailored recommendations for marketplace success.
   

4. Performance Tracking & Auditing

• Oversee and audit the work delivered by the livestream and creative teams to ensure high-quality execution and brand consistency. 
• Evaluate livestream scripts, creative materials, and promotional plans for effectiveness before going live. 
• Track campaign ROI, audience engagement, and sales impact, providing feedback for continuous improvement.
   

5. Cross-Team Collaboration

• Work closely with creative, media buying, and operations teams to ensure seamless execution of strategies. 
• Provide guidance on content planning, livestream schedules, and ad spend allocation. 
• Coordinate with logistics/operations teams to ensure product availability and smooth fulfillment.

Job Requirements

• Bachelor’s degree in Marketing, Business, E-Commerce, or related field. 
• Minimum 3–5 years of experience in e-commerce marketing, preferably with TikTok Shop, Shopee, and Lazada. 
• Strong knowledge of marketplace algorithms, paid advertising, and promotional mechanics. 
• Proven track record in driving online sales and achieving revenue targets. 
• Excellent communication, presentation, and relationship management skills. 
• Detail-oriented with strong analytical skills for interpreting sales data and campaign metrics. 
• Ability to work in a fast-paced environment and adapt to rapid platform changes.

Skills