Job Description

ROLE OVERVIEW

This role is responsible for driving the company’s digital marketing growth performance across both the SME (B2B) and Consumer (B2C) segments. This role will focus on planning, executing, and optimizing digital campaigns that generate leads, drive conversions, and support revenue growth.

This is a hands-on role for someone who is performance-driven, data-savvy, and eager to scale marketing efforts through digital channels, paid media, content marketing, and marketing automation.

KEY RESPONSIBILITIES

Digital Marketing Execution

• Plan, execute, and continuously optimize multi-channel digital campaigns including social media, email marketing, content marketing, paid media, and performance marketing.
• Create compelling digital content, including advertisements, EDMs, landing pages, social media posts, and website materials.
• Work closely with Product, Sales, and Customer Experience teams to align growth marketing initiatives with broader go-to-market and customer lifecycle goals.

Campaign & Performance Management

• Design, launch and refine targeted campaigns aimed at increasing consumer sign-ups, lead generation, and improving conversion rates for both segments.
• Monitor and leverage performance insights to consistently optimise campaign effectiveness and ROI across digital channels.
• Continuously test creative, messaging, and channel mix using A/B testing and experimentation frameworks to drive ROI.
• Maximize the performance of landing pages, CTAs, and campaign flows using UX and CRO best practices.

Customer Journey Optimization

• Utilize marketing automation to design personalized user journeys, focusing on targeted offers, cross-selling, and upselling opportunities.
• Ensure alignment of marketing touchpoints to improve customer experiences and maximize conversions.

Content & Communications

• Help produce engaging content tailored to SMEs and consumers (e.g., blogs, infographics, video scripts).
• Support in executing the social media strategy and scheduling content.
• Work with internal teams or external vendors to produce content.

Vendor & Project Management

• Manage external agencies and vendor partners involved in paid media, research, activation and creative execution.
• Coach junior team members to build a high-performance, collaborative team culture.

Performance Tracking & Reporting

• Track, analyze, and report on campaign performance with strong command of:

• Marketing leads reports (leads generation - volume, quality, funnel performance)
• Google analytics reports (web traffic, engagement, bounce rate, conversion tracking)
• EDM performance (open rates, CTR, engagement trends (if any), conversions)
• Social media performance (reach, engagement, growth metrics)

• Deliver clear, data-backed recommendations to improve ROI and influence business outcomes.
• Assist in preparing insightful presentations and performance report updates to internal stakeholders, to showcase marketing effectiveness and impact.

Regulatory Compliance

• Ensure all marketing activities comply with relevant regulatory standards (e.g. PDPA, BNM guidelines).
• Collaborate with Legal and Compliance teams for approvals and reviews, as required.

Job Requirements

WHAT DOES IT TAKE TO BE SUCCESSFUL

Qualifications

• Bachelor’s degree in Marketing, Digital Marketing, Communications, Business or a related discipline

Work Experience

• 5+ years of relevant marketing experience, with proven expertise in digital campaign management across B2B (SME) and B2C segments

Skills & Competencies

• Proficient with integrated marketing platforms including SEO, paid media, social media, email marketing and content development
• Proficient with the latest digital and artificial intelligence tools
• Strong analytical skills, with experience in data-driven marketing decision-making
• Strong copywriting, content creation, and editorial skills
• Proactive, results-oriented with a growth mindset
• Passionate with experimentation and continuous improvement
• Able to manage multiple projects with tight delivery deadlines to drive business results
• Able to manage vendors and stakeholders successfully
• Proficiency in English and Bahasa Malaysia (Mandarin proficiency will be advantageous)