Job Description

Content Creation & Strategy: Develop and execute impactful content strategies for social media, email, and website that promote credit literacy and financial empowerment.

Multi-Format Content Production: Craft engaging content—videos, images, articles, and more—across platforms such as Facebook, Instagram, TikTok, LinkedIn, and YouTube. (You may use AI tools to support this task 😊)

Cross-Department Collaboration: Partner with teams across Consumer Services, Marketing, Risk & Compliance, and Customer Service to develop content that’s accurate, relevant, and aligned with our mission.

Data-Driven Optimization: Use analytics tools to track performance, identify trends, and refine content strategies for maximum reach and engagement.

Campaign Support: Contribute to marketing campaigns by developing social media assets, including multimedia content that resonates with our diverse audience.

Manage Company Social Media Accounts:

• Oversee and maintain the company’s social media presence on Facebook, Instagram, TikTok, and LinkedIn.
• Develop and implement social media strategies to increase engagement and followers.
• Monitor social media trends and provide insights for continuous improvement.

Digital Advertising Management:

• Handle digital advertising across all platforms, including Meta Ads, TikTok Ads, and Google Ads.
• Create, manage, and optimize ad campaigns to achieve maximum ROI.
• Analyze ad performance and prepare reports to track effectiveness and recommend improvements.

Content and Visual Review:

• Review content and visuals across all platforms to ensure promotions are effectively highlighted.
• Collaborate with the design team to create compelling visuals that align with our brand identity.
• Ensure all content is accurate, engaging, and aligns with our marketing goals.

Job Requirements

Qualifications

• Education:Bachelor’s degree in Marketing, Communications, Graphic Design, Digital Media, Journalism, or related fields.
• Experience:Proven experience as a Digital Marketer or Social Media Content Creator.
• Language Skills:Proficiency in English and Bahasa Malaysia; Chinese language skills are a plus.
• Skills:Strong written and verbal communication skills with the ability to simplify complex information. Skilled in social media management tools, analytics, and basic graphic design.
• Creativity & Strategy:A creative thinker with a knack for storytelling and the ability to adapt content to meet the needs of our audience.