Job Description

About Us
Vspire Academy is a premier executive education provider and HRD Corp registered training provider offering corporate training, team building, and upskilling programmes across Malaysia. We work with leading organisations across various industries to deliver impactful learning experiences. As we continue to grow, we are looking for a passionate and driven Digital Marketing Team Lead to join our team and take the lead in scaling our digital presence.
 

Key Responsibilities

Digital Marketing & Campaign Execution

• Plan and execute multi-channel digital marketing campaigns (Google Ads, Facebook/Instagram Ads, LinkedIn, etc.).
• Monitor ad performance and optimize for maximum ROI (cost-per-lead, conversion rate, etc.).
• Track and report key performance metrics using analytics tools (Google Analytics, Meta Business Suite, etc.).

Content Creation & Marketing

• Create and manage engaging content for marketing materials (e.g., landing pages, blogs, newsletters, brochures).
• Collaborate with trainers and internal teams to translate training content into compelling promotional assets.

Social Media Management

• Develop and implement content calendars for social media platforms (Facebook, LinkedIn, Instagram, TikTok).
• Manage day-to-day posting, community engagement, and follower growth strategies.
• Monitor trends and provide insights to keep content fresh and relevant.

Website & Landing Page Management

• Maintain and update website content and design using WordPress or relevant CMS.
• Create SEO-optimized pages to promote specific training programmes and events.

CRM & Lead Nurturing

• Manage leads and email campaigns using CRM tools 
• Segment databases and craft automated workflows for lead nurturing and follow-ups.

Creative Coordination

• Able to use tools like Canva, Adobe Illustrator and Photoshop to develop visual content.
• Coordinate photo/video shoots for training highlights, client testimonials, and marketing assets.

Job Requirements

Requirements

• Bachelor’s Degree in Marketing, Communications, Digital Media, or related field.
• 1–3 years of experience in digital marketing or social media roles (fresh grads with portfolios are welcome to apply).
• Hands-on experience with Google Ads, Facebook Ads Manager, Canva, Adobe Illustrator, Adobe Photoshop and social media platforms.
• Familiar with SEO/SEM strategies and digital content creation tools.
• Good copywriting and communication skills in English (Mandarin/Malay is a plus).
• Highly organised, self-motivated and able to manage multiple campaigns simultaneously.

Skills