Job Description

As a Marketing Executive, you will play a central role in planning, coordinating, and delivering digital content across multiple client accounts. This is a content-focused role: you will work closely with designers, writers, and video editors to ensure all content is strategically aligned, on-brand, and delivered on time.

Key Responsibilities

Content Planning and Strategy

•  Develop monthly content calendars for client social media accounts
•  Plan content themes, post formats, and publishing schedules aligned with client brand objectives and campaign goals
•  Research industry trends, competitor activity, and audience insights to inform content direction
•  Present content plans to clients and incorporate feedback into final calendars

Social Media Content Management

•  Manage day-to-day social media publishing across all client accounts
•  Write engaging captions, headlines, and post copy in line with each client's tone of voice
•  Schedule and publish content using social media management tools (e.g., Meta Business Suite)
•  Monitor post performance and provide regular reporting on engagement metrics, reach, and growth
•  Respond to comments and messages on client accounts where required, or escalate appropriately

Content Marketing

•  Coordinate the production of blog articles, case studies, newsletters, and other content marketing assets
•  Work with writers to develop content briefs, review drafts, and ensure quality and SEO alignment
•  Support content distribution across owned channels (website, email, social media)

Team Coordination and Client Servicing

•  Brief and coordinate with graphic designers, video editors, and copywriters to produce content deliverables
•  Manage project timelines and ensure all content is delivered on schedule
•  Serve as the primary point of contact for assigned client accounts on digital marketing matters
•  Attend client meetings, prepare status updates, and maintain clear communication across all stakeholders
•  Maintain organised project files, asset libraries, and brand guidelines for each client

Job Requirements

• Diploma or Degree in Marketing, Communications, Media Studies, or a related field
• Minimum 1 to 2 years of experience in social media management or digital marketing (agency experience is a strong advantage)
• Strong understanding of social media platforms, content formats, and best practices
• Excellent written and verbal communication skills in English (proficiency in Bahasa Malaysia is an advantage)
• Ability to write clear, engaging social media copy and content briefs
• Experience using social media scheduling and analytics tools
• Strong organisational skills with the ability to manage multiple client accounts simultaneously
• Proactive, detail-oriented, and comfortable working in a fast-paced agency environment
• Basic understanding of SEO principles and content marketing fundamentals is a plus

Skills