Job Description

 As the Senior Marketing & Design Executive for Wanderlust + Co,You will plan, design, and execute social-first content and marketing assets across all key channels, ensuring strong visual consistency, timely delivery, and alignment with the brand’s commercial and launch calendar. to our global audience of accessories lovers. You are responsible for executing on-point marketing initiatives and content across all channels, maintaining a consistent look and feel in line with the brand’s voice and growth plans. You will understand the brand’s launch calendar, creating strategic marketing plans in line with new product launches and sale campaigns, ensuring a seamless customer journey across social media, digital and offline channels.

This role will hone your skills in managing brand marketing content and assets, whilst achieving revenue and KPI targets. You will work hand in hand with the Marketing Team and Managing Director to optimize revenue, grow traffic and conversion via strategic content placements, and prompt communication within the team.

You will possess an exceptional command of English and good creative writing skills, as well as the ability to operate creatively and effectively. The right candidate will thrive at thinking outside the box, understand the brand’s identity, and be able to connect social content, relationships and opportunities to increase brand awareness and conversion.

To excel, you should be experienced and love social media (Instagram, TikTok, Facebook, Pinterest etc), enjoy story telling via campaigns, with acute attention to detail and genuine interest to be a team player.

Job Responsibilities (including but not limited to) –

40% - Planning

• Plan from strategy to execution of goal-focused integrated marketing campaigns and engaging content assets that will drive business impact – driving campaigns that will convert consumers from various channels on omnichannel mediums
• Own content timelines and campaign schedules end-to-end, ensuring all deliverables are planned, tracked, and executed on time across social, digital, and retail touchpoints.
• Own and manage the multi-channel content calendar, ensuring all visual and written content is aligned to brand direction, launch timelines, and monthly commercial targets
• Align across departments to ensure timely and strategic content placement, support brand campaigns, lookbook and campaign shoots, launches and marketing initiatives, leveraging on data metrics to support ad-hoc improvements and business decisions.
• Work alongside Commercial team to create and develop global campaigns and launches, inclusive of concept, design, photography, videography, packaging and other visual elements with the goal of growing the brand's omnichannel positioning
• Participate in planning and executing brand events, identifying key opportunities in line with marketing goals
• Work alongside Founder & CEO on branding projects, with a firm handle on trends, community experience, and in line with the goals of the brand and launches
• Assist Founder & CEO with personal content that aligns with brand direction, as well as channel expansion, such as podcasts, lives, TikTok and other relevant social channels

40% - Execution

• Plan, create, and manage social media content across Instagram, TikTok, Facebook, Pinterest and emerging platforms — from concept and design to copywriting and posting.
• Design social content assets including posts, stories, reels covers, basic motion graphics, and campaign visuals, ensuring consistency in brand look and feel.
• Understand collection stories/campaigns and create purposeful content pitches and ideas, to drive brand awareness on independent social platforms, funnel quality traffic to site, increase direct revenue and cultivate an engaged global #WCOcommunity
• Identify and execute relevant social and cultural moments that align with the brand, responding in a timely and thoughtful manner where needed.
• Copywriting in line with the brand’s voice and identity (e.g. general social captions, newsletters, web copy for products and banners)
• Oversee with communication of brand friends, influencers, KOLs and KOCs during key branding moments
• Assist across general marketing projects, research, and project manage across departments where required, to achieve discussed goals and targets.

20% - Brand Development & Post-Mortem

• Track and analyse social content performance (engagement, reach, traffic and conversion), using insights to refine content formats, posting strategies, and campaign execution.
• Liaison with collaborators and brand partners, for strategic partnerships and placement in line with brand goals
• Conducting research on current emerging trends in the market, identifying areas for improvement or features that can be translated for brand across all omnichannel mediums - including retail stores, website, and latest social and e-commerce platforms (including but not limited to drop ship, wholesale etc)

Job Requirements

 The following skills will ensure you excel in this role -

• Bachelor’s Degree in Design, Communications, Marketing or related fields - 2 - 3 years’ hands-on experience within the social media, digital content, fashion, or lifestyle brands, with direct involvement in both content creation and execution
• Excellent command of English and strong writing skills
• Strong design sense with the ability to create on-brand visual assets using tools such as Canva, CapCut, Adobe Photoshop and Illustrator. Advanced Illustrator skills are bonus, a good eye for layout, typography, colour and composition is essential
• Ability to develop content that provokes engagement and sell-through
• Quick and strategic, plus able to meet deadlines in a fast-paced digital environment - Be a team player with an open, honest and straight-forward style of communication - Skilled in social media management

Skills