Job Description

Job Title: Marketing Executive / Marketing Manager (Full-Time)

Reports to: Founder / Head of Business

Location: [On-site / Hybrid — Malaysia]

Employment Type: Full-Time

About the Role

We're hiring a full-time marketer to own end-to-end marketing execution for the brand — from campaign concept to social presence, paid ads, and influencer (KOL) partnerships. This is a hands-on, ownership-heavy role suited to someone who can think strategically and also execute day-to-day.

Key Responsibilities

- Plan and execute marketing campaigns tied to key dates, product launches, and sales moments (e.g. paydays, festive seasons, promotions)

- Build and manage the social media content calendar across platforms (Instagram, TikTok, Facebook)

- Develop ad concepts, creative direction, and messaging angles for paid campaigns

- Manage KOL/influencer partnerships end-to-end: sourcing, outreach, negotiation, briefing, gifting/shipping, content tracking, and reporting

- Plan, launch, and optimize performance marketing campaigns (Meta Ads, TikTok Ads, Google Ads) against ROAS/CPA targets

- Track and report on campaign and channel performance, turning data into actionable next steps

- Coordinate with designers, videographers, or freelancers to produce ad and social creative

- Monitor competitors, trends, and platform changes to keep campaigns current

- Support email/SMS marketing (e.g. Klaviyo) campaigns where relevant

- Manage marketing budget allocation across ads, gifting, and content production

What Success Looks Like

- Consistent, on-brand content calendar with no gaps

- Growing KOL pipeline with measurable content output and conversions

- Ad spend delivering against target ROAS/CPA

- Campaigns tied clearly to sales spikes on key dates

Job Requirements

Job Requirements

Experience

- 2-4+ years in marketing, preferably in DTC/e-commerce, fashion, or lifestyle brands

- Proven experience running paid social ads (Meta Ads Manager required; TikTok Ads / Google Ads a plus)

- Experience managing influencer/KOL relationships from outreach to content delivery

- Experience planning and executing content calendars for social media

Skills

- Strong grasp of performance marketing metrics (ROAS, CPA, CTR, CVR) and comfort reading ad dashboards

- Creative instinct for ad angles, hooks, and campaign concepts (doesn't need to design/edit personally, but must direct others)

- Organized and detail-oriented — able to manage multiple KOL conversations and campaign timelines at once

- Basic copywriting ability for ad captions, briefs, and social posts

- Familiarity with Canva/CapCut or similar tools; Adobe Suite a plus

- Familiarity with email/SMS platforms (e.g. Klaviyo) a plus

Soft Skills

- Self-starter who can own outcomes without heavy oversight

- Comfortable negotiating with influencers/vendors

- Data-informed but not paralyzed by it — bias toward testing and iterating

- Good communicator, able to brief freelancers/designers clearly

Nice to Have

- Experience with Shopee/Lazada marketplace promotions

- Existing network of Malaysian micro-influencers/KOLs

- Basic Shopify or e-commerce platform familiarity

Skills