Executive - Advertising & Promotions

WCT Holdings Berhad

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This job is focused on creating marketing campaigns for malls, developing partnerships with tenants and strategic partners, and enhancing the malls' brand image. You might like this job because it involves strategic planning and creative execution while fostering community relationships.

Undisclosed

Malaysia, Kuala Lumpur

Full-Time

Job Description

To develop the concepts and group-wide campaigns to market the malls in accordance with the positioning of the malls.

To ensure that a clear market and marketing goals are set, planned, communicated, and coordinated for the malls.

To implement a marketing strategy, upon agreed by the management; to achieve the objectives and goals for the malls.

To develop and implement the annual marketing plan and to ensure that its contents are translated to the malls’ commercial calendars.

To evaluate, plan and execute the most effective techniques and programs to achieve the desired results for the malls and its tenants.

To get updated information and feedback from shoppers and tenants by conducting surveys, focus groups, etc.

To contribute to the establishment's yearly business plan in respective main areas of responsibility.

To develop a consistent group-wide communications strategy to enhance and maintain the consistency of the Malls’ image, positioning, and brand identity.

To explore with all media owners and agencies on various advertising medium available for lease and to strategize an effective advertising plan for the Mall.

To develop group-wide strategic partnership with tenants and strategic partners (e.g. banks, multinational corporations on joint/cross promotions).

To monitor and evaluate the effectiveness of all promotions held, either by external parties or tenants, is consistent with the image, positioning, and brand identity which the Mall wants to project.

To develop and execute creative ideas, designs, and innovative concepts to create the desired visual impact for group-wide initiatives.

To support malls’ Advertising and Promotions department in all thematic or tactical campaigns with Above-The-Line materials, Below-The-Line materials, set-up concept, layout, supervision of set-up, etc.

To monitor and upkeep all visual displays in the Mall are in order and executive corrective measures if it is found otherwise.

To build and maintain a close working relation with all tenants, media, public and local authority for mutual understandings and benefits.

To develop a good working rapport with all media and to create positive and strategic publicity and media coverage for the Malls.

To plan and organise relevant Corporate Social Responsibility programs that benefit the Malls and the surrounding community.

Job Requirements

Company Benefits

Medical Benefits

We provide Outpatient Medical Claim, Group Personal Accident (GPA) and Group Hospitalisation & Surgical (GHS) for all employees

Monthly Allowance

We provide a monthly allowance of RM2000 a month for employees.

Longer Paid Leave & Sick Leave

We provide 16 days > annual leave and sick leaves!

Additional Info

Company Activity

Last active - few hours ago

Experience Level

0 - 10 Years of Experience

Job Specialisation

Advertising & Branding, Digital Marketing, Talent Acquisition / Recruitment

Company Profile

WCT Holdings Berhad

WCT Group was first established with the incorporation of WCT Earthworks & Building Contractors Sdn Bhd on 14 January 1981 and subsequently changed to its current name, WCT Berhad (WCTB). WCTB made its debut on the Second Board of the then Kuala Lumpur Stock Exchange now known as Bursa Malaysia Securities Berhad (Bursa Securities) on 16 February 1995 and was subsequently promoted to the Main Market of Bursa...