Job Description

We are seeking a results-driven, hands-on Digital Marketing Manager to drive our paid customer acquisition, content strategy, and conversion optimization. In this role, you will be directly responsible for planning, executing, and scaling end-to-end paid ad campaigns across Meta and Google, creating engaging social media content, managing performance budgets, and optimizing conversion funnels. 

If you thrive on turning data into actionable growth strategies, crafting high-converting social content, and taking full accountability for CAC and ROAS, we’d love to speak with you.

Job Requirements

1. Paid Acquisition (Meta & Google Ads)

• Meta Ads: Build, launch, test, and scale paid social campaigns across Facebook and Instagram (Advantage+ campaigns, custom audiences, retargeting).
• Google Ads: Plan and execute paid search (SEM), Performance Max (PMax), Display, and YouTube ad campaigns to drive high-intent traffic.
• Conduct continuous A/B testing on ad creatives, copy, landing pages, and audience targeting to maximize CTR and lower CAC.

2. Social Media & Content Creation

• Own the brand’s social media strategy across key channels (Instagram, TikTok, LinkedIn, Facebook, YouTube). 
• Create, shoot, edit, and publish engaging visual and video content (Reels, TikToks, graphics, ad copy) that resonates with target audiences. 
• Plan and maintain a content calendar while keeping up with organic social trends, audio trends, and best practices. 

3. Budget Management & ROI Optimization

• Plan, allocate, and manage the monthly and quarterly digital marketing budgets across all paid channels. 
• Monitor ad spend daily to ensure budget efficiency, mitigate ad fatigue, and maximize Return on Ad Spend (ROAS). 
• Reallocate budget dynamically based on channel performance, seasonality, and campaign performance metrics.

4. Lead Conversion & Funnel Optimization

• Build and refine end-to-end conversion funnels to turn ad clicks and site visitors into qualified leads and sales.
• Partner with sales/CRM teams to improve lead handling, lead scoring, and automated email/SMS follow-up sequences. 
• Run Conversion Rate Optimization (CRO) initiatives on landing pages and web forms to remove friction and improve opt-in rates. 

5. Tracking, Analytics & Reporting

• Set up, maintain, and troubleshoot conversion tracking (Google Tag Manager, GA4, Meta Pixel, Conversions API) to ensure accurate cross-channel attribution. 
• Analyze daily, weekly, and monthly performance KPIs including CPA, CPL, CTR, ROAS, LTV, and conversion rates. 
• Translate raw campaign data into clear executive dashboards and performance reports with actionable optimization recommendations. 

Skills