Job Description

• E-commerce Strategy and Management:
• Develop and execute the e-commerce strategy in line with the company’s business objectives.
• Oversee the day-to-day management of e-commerce platforms, including product uploads, pricing, promotions, and inventory management.
• Ensure seamless integration between e-commerce platforms and other business systems (e.g., CRM, ERP).
• Product Listings and Optimization:
• Ensure product listings are accurate, compelling, and optimized for search engines (SEO) and user experience.
• Coordinate with product teams to ensure timely updates to product catalogs, images, descriptions, and pricing.
• Implement strategies for improving product visibility and sales conversions on the website.
• Sales and Revenue Generation:
• Monitor and analyze online sales performance, identify trends, and adjust strategies to meet sales targets.
• Develop and implement promotional campaigns to drive traffic and increase conversions, such as seasonal offers, flash sales, and bundle promotions.
• Track key performance indicators (KPIs) such as conversion rates, cart abandonment rates, and average order value.
• Customer Experience Optimization:
• Ensure a seamless and user-friendly shopping experience on e-commerce platforms.
• Monitor and improve website speed, usability, and mobile responsiveness.
• Manage customer feedback and resolve issues to maintain high levels of customer satisfaction and loyalty.
• Data Analysis and Reporting:
• Utilize web analytics tools (e.g., Google Analytics, Shopify, or Magento analytics) to track website performance, traffic sources, user behavior, and conversion rates.
• Generate regular reports on e-commerce metrics and performance to identify areas for improvement.
• Analyze competitors’ websites and industry trends to identify opportunities for growth.
• Collaboration and Cross-Functional Support:
• Work closely with digital marketing teams to develop and execute targeted online marketing campaigns (e.g., SEO, SEM, email marketing, and social media).
• Coordinate with logistics and customer service teams to ensure smooth order fulfillment, delivery, and customer support.
• Collaborate with IT teams to ensure website functionality and resolve any technical issues promptly.
• Inventory and Order Management:
• Oversee stock levels and coordinate with the supply chain and inventory management teams to prevent stockouts or overstocking.
• Ensure accurate order fulfillment and manage returns and exchanges efficiently.

Job Requirements

• Bachelor’s degree in Business, Marketing, E-commerce, or a related field.
• 4+ years of experience in e-commerce management, digital marketing, or a related field.
• Strong knowledge of e-commerce platforms (e.g., Shopify, Magento, WooCommerce, or similar).
• Experience with web analytics tools (e.g., Google Analytics, SEMrush) and e-commerce reporting.
• Familiarity with SEO, SEM, and other digital marketing strategies.
• Strong project management skills and the ability to multitask effectively.
• Excellent communication, organizational, and problem-solving skills.
• Ability to work independently and collaborate with cross-functional teams.

Skills