Job Description

Ready to turn course launches into measurable growth? Working with us at Wealth Mastery Academy (WMA), you will join a small, driven team that builds practical financial education for Malaysians and learners across the region. We focus on helping people learn real money skills while growing sustainable enrollments and lifetime learner value.

Your role is to build repeatable paid acquisition engines that scale. You will create multi-channel campaigns, own the funnel from awareness to conversion, and refine strategies that help our courses reach the right learners at the right time.

Your Growth & Impact

• Expand your paid media portfolio by running campaigns across Facebook, Google, YouTube, and emerging platforms in a learning-first environment.
• Lead optimisation processes to improve conversion rates, cost per acquisition, and learner lifetime value through systematic testing.
• Develop cross-functional experience working with content, product, and sales teams to shape messaging and course funnels.
• Build a recognisable marketing track record that positions you for senior growth roles in education or digital consumer businesses.

Job Requirements

Responsibilities

Campaign Strategy

• Design and prioritise paid channel plans that meet monthly enrollment and revenue goals.
• Create audience segmentation and value-based bidding strategies for different learner cohorts.
• Draft creative briefs that connect course outcomes to clear user benefits and test formats across placements.

Execution & Optimisation

• Set up, launch and manage campaigns on Facebook Ads and Google Ads with proper tracking and tagging workflows.
• Manage daily budget pacing, bid adjustments, and creative rotations to hit KPI targets.
• Run A/B tests on creatives, landing pages, and offers, then iterate based on results.
• Coordinate with content and product teams to sync campaign messaging and landing page experience.

Analytics & Reporting

• Build and maintain dashboards in Google Analytics 4 and Looker Studio for channel performance visibility.
• Translate data into concise weekly recommendations for senior stakeholders.
• Implement and audit tracking to ensure clean conversion and revenue attribution.
• Monitor cohort performance and report on metrics that matter to learner retention and revenue.

Requirements

Qualifications & Experience

• Approximately 5 years of hands-on performance marketing experience, ideally with exposure to education, lead-gen, or e-commerce.
• Bachelor's degree or equivalent practical experience in marketing, analytics, or a related field is preferred but not mandatory.
• Proven experience owning full campaign lifecycles and collaborating with cross-functional teams.
• Comfort working in a fast-learning environment with regular testing and iteration.

Hard Skills & Knowledge

• Strong expertise in Digital Advertising and Online Advertising across paid social and search channels.
• Practical experience with Facebook Advertising and Social Media Advertising campaign setup and optimisation.
• Hands-on skills in Google Ads, Google Analytics, and tag management for accurate tracking.
• Fluent use of A/B testing methodologies, attribution basics, and dashboarding tools like Looker Studio.

Soft Skills & Qualities

• Analytical mindset with the ability to turn data into clear, prioritized actions.
• Clear communicator who can present results and recommendations to non-technical stakeholders.
• Organised project manager who keeps campaigns on schedule and documents learnings.
• Curious and collaborative, eager to learn new tools and support team growth.

Skills