Job Description

Job Summary

We’re looking for a creative and driven Branding & Marketing Communication Executive to bring our brand stories to life. In this role, you’ll craft compelling content, manage dynamic social media campaigns, and deliver impactful corporate communications that strengthen our identity across digital and offline channels. From planning calendars and newsletters to supporting launches, events, and activations, you’ll be at the heart of shaping how our brand connects with audiences. If you thrive on storytelling, strategy, and execution, this is your chance to make a visible impact.

Key Responsibilities

Social Media Management

• Plan and execute monthly marketing calendars across Instagram, TikTok, Meta, and LinkedIn.
• Monitor performance metrics and optimize content for engagement and reach.

Content Creation

• Develop engaging content including social media posts, press releases, blogs, and marketing materials.
• Ensure all content enhances brand awareness, reputation, and aligns with brand voice.

Email & Campaign Management

• Coordinate newsletters, product launch campaigns and promotional initiatives.
• Deliver consistent brand messaging through monthly newsletters and targeted campaigns.

Branding & Storytelling

• Communicate brand identity through consistent tone, visuals, and messaging
• Support new collection launches, events, and brand activations with compelling narratives.

Event & Campaign Participation

• Organize and participate in brand-related events, campaigns and promotions.
• Engage with target audiences to strengthen brand presence and loyalty.

Channel Optimization

• Identify and evaluate branding opportunities across ATL, BTL, and online channels.
• Maximize ROI by exploring innovative promotional initiatives.

Corporate Communication

• Draft and manage internal and external communications to maintain brand consistency.
• Plan communication schedules and calendars to ensure timely delivery of brand messages.
• Identify branding opportunities within corporate announcements, stakeholder updates, and leadership messaging.
• Craft compelling brand narratives that reinforce identity, values, and strategic direction.

Ad Hoc Brand Projects

• Contribute to special projects, campaigns or activations as needed.
• Be adaptable and proactive to ensure smooth brand execution.

Job Requirements

 Job Requirement

• Bachelor's Degree in Marketing, Communications, Public Relations, or a related field.
• Minimum 3 years of experience in brand management, preferably B2B, to bring valuable insights to the role.

Technical Skills

• Proficiency in social media platforms (Instagram, TikTok, Meta, LinkedIn).
• Familiarity with email marketing tools (e.g., Mailchimp, HubSpot) and campaign management.
• Strong writing and editing skills for press releases, blogs, and corporate communication.
• Basic design skills (Canva, Adobe Creative Suite) are an advantage.

Core Competencies

• Excellent communication and storytelling ability.
• Strong organizational skills with the ability to plan schedules and manage multiple projects.
• Creative mindset with attention to detail and brand consistency.
• Analytical skills to evaluate campaign performance and identify new branding opportunities.
• Adaptability and collaborative spirit to support ad hoc initiatives.

Skills