Job Description

• Effectively plan, setup, implement and optimize all assigned advertising campaigns including but not limited to Google Ads and Facebook Ads to meet clients’ objective & marketing goals.
• Identify client’s key business objectives, work closely with stakeholders & internal departments including account management, creative, content & tech team to craft digital strategies & plans to meet client’s marketing goals in order to maximize ROI; recommend changes & updates whenever necessary to project stakeholders or clients in order to enhance campaign performance.
• Communicate and collaborate with external parties such as partner channels, vendors and clients whenever necessary.
• Identify and be observant to monitor & analyse industry and competitor trends to identify new digital marketing opportunities.
• Analyse using tools include but not limited to Google Analytics, Meta Insights, Marketplace’s portal, social media analytic tools, and to prepare various reports for internal/external parties on the performance of the assigned ads campaigns as well as to help identify opportunity areas for growth and improvement.
• Able to make data-driven justifications or decisions based on monitoring & analysis of advertising campaigns performance, constantly optimise campaigns in order to achieve campaigns’ goals & KPIs based on key metrics.
• Ensure reporting is delivered timely, accurately and with meaningful insights, provide recommendations & advisory to internal team or client in order to enhance the existing or future campaigns.
• Regular research to fully understand and stay abreast of digital marketing & industry ecosystems through individual research or company training, assist team leads to improve on team’s processes and growth.
• Able to find solutions and deliver results within a rapid changing, entrepreneurial, data-driven culture.
• Guiding & mentoring junior members of the team including providing guidance & consultation to ensure campaign delivery and quality is up to performance standards & client’s expectations, regular monitoring & foresee problem/s before it happens (Applicable for seniors only).

Job Requirements

• At least 1-4 year(s) of work experience in managing, planning & implementing paid media.
• Hands-on experience of planning & buying of digital media including Meta & Google ads for brand campaigns & ecommerce campaigns. Experience on other platforms is a plus.
• Organize, high attention to details & have excellent time management skills.
• Strong analytical skills, performance-driven, result oriented & great problem-solving skills.
• Deep understanding of digital marketing strategies, concepts & best practices.
• Analytical and charting ability for interpretation of statistics/data where required.
• Familiarity with A/B testing and multivariate experiments.
• Experience handling marketing budgets and forecasting/reporting results.
• Work with project stakeholders on digital proposal preparation & presentation for existing & new clients.
• Exposure in Meta Blueprint Certified or Google Certifications or Google Analytic is an added advantage
• Internet-savvy and excellent in numbers and analysis.
• Intermediate to advanced working knowledge of MS Excel, should understand formulas and pivot tables.
• Proactive, initiative, resourceful, innovative, good in multitasking & with a growth mindset.
• Strong team player who is collaborative and also able to carry out tasks independently with minimal supervision.
• Ability to thrive in a fast-paced environment without any problem in managing multiple projects and resources
• Ability to communicate effectively and confidently at all levels
• Proficiency in one or more Asian Languages is a plus (Chinese, Bahasa Melayu)

Skills