Job Description

Ever seen an ad that made you stop scrolling? What if you could be the one creating it?

We’re looking for a Senior Digital Content Strategist who is creative, curious, and analytical to join our growing team at Webqlo.

In this role, you’ll go beyond creating content. You’ll develop 360° brand and content strategies, turn insights into impactful campaigns, craft compelling copy, conceptualise creative video content, and drive projects from ideation to execution. You’ll work closely with our creative, marketing, and account teams to create work that not only looks good, but delivers meaningful results.

If you enjoy tackling challenges, thinking strategically, and turning ideas into work that makes an impact, we’d love to hear from you.

Key Responsibilities

Leadership & Team Development

• Mentor and coach team members to strengthen their skills, knowledge, creativity, and overall performance.
• Provide guidance and constructive feedback to support the team’s professional growth.
• Foster a collaborative and high-performing team environment.

Strategy & Analytics

• Develop and implement integrated digital and content strategies based on market trends, audience insights, and performance data.
• Translate data and insights into actionable recommendations that strengthen content and campaign performance.
• Establish effective methods and frameworks to measure, analyse, manage, and optimise content performance.
• Continuously identify opportunities to improve content effectiveness and achieve campaign objectives.

Strategic Consultancy

• Provide strategic recommendations and counsel on content planning, development, and overall digital strategies.
• Work across various projects, including social media management, integrated digital campaigns, and other key digital initiatives.
• Act as a strategic partner to internal teams and clients, ensuring content strategies are aligned with brand and business objectives.

Content Development & Creative Direction

• Collaborate with marketing, creative, design, and account teams to conceptualise and develop engaging, relevant, and platform-appropriate content.
• Develop and oversee creative concepts, including copy, campaign ideas, video concepts, and other digital content formats.
• Review and oversee content deliverables to ensure quality, clarity, consistency, and alignment with brand guidelines.
• Manage content projects and timelines from ideation through execution and delivery.
• Stay up to date with emerging digital trends, platforms, content formats, and audience behaviours to keep strategies fresh and relevant.

Job Requirements

• Must possess a Bachelor’s degree in Marketing, Communications, Journalism, English, Public Relations, International Relations, or any other related field. A working experience of the equivalent is also acceptable.
•  At least 3 year(s) of experience in related fields. Agency background preferred.
•  Impeccable command of English. Proficiency in Mandarin and Bahasa Malaysia will be a huge plus.
•  A digital-first mindset and extensive knowledge of digital marketing and advertising, content writing, and content strategy. Knowledge in data and performance marketing will be of added value.
• Strong leadership skills with demonstrated track record of managing a team in achieving its goals.
•  Possesses exceptional communication and problem-solving skills.
•  Ability to engage, persuade, and advice various key stakeholders on content related subjects.
•  Excellent project management skills with ability to juggle and prioritise multiple projects while ensuring timelines stay on track.
•  Ability to thrive in a face-paced and continuously evolving environment.
•  Proactive, resourceful, innovative, analytical, and detail-oriented.

Skills