Job Description

1. Market & Competitor Analysis
   • Conduct research on competitors in Malaysia
   • Analyze competitor campaigns, messaging, pricing, and promotions
   • Identify trends, gaps, and opportunities
   
2. Social Media Content Creation
   • Plan and create content for platforms such as LinkedIn, TikTok, Facebook, and Instagram
   • Develop engaging posts
   • Assist in writing captions, basic visual direction, and content ideas (static, carousel, short videos)
   • Ensure content aligns with brand voice and marketing objectives
   
3. Content Strategy Support
   • Use market insights to propose relevant and timely content themes
   • Support monthly content calendar planning
   • Suggest content angles that improve engagement 
4. Performance Tracking & Insights
   • Monitor social media performance (engagement, reach, lead inquiries)
   • Identify top-performing content and provide recommendations for improvement
   • Assist in preparing simple weekly/monthly reports
   
5. Campaign & Marketing Support
   • Assist in executing marketing campaigns and promotions
   • Support integration of content with lead generation efforts
   • Provide ad-hoc support for marketing initiatives and projects
   

Learning Outcomes / What You'll Gain
• Hands-on experience in market research and competitive analysis
• Real-world exposure to content creation for B2C and B2B marketing
• Understanding of how insights translate into high-performing content
• Skills in content strategy, branding, and digital marketing execution

Job Requirements

Qualifications
• Currently pursuing or recently completed a degree in Marketing, Business, Communications, or related field
• Strong interest in social media, content creation, and branding
• Basic analytical skills and curiosity about market trends
• Good writing skills (especially for social media captions)
• Proactive, creative, and willing to learn

Skills