In alignment with our guiding principle — Serve, Nurture & Grow — we transcend the traditional role of a marketing and distribution business. Our core focus is on providing dedicated service, fostering growth, and nurturing the success of the products and brands entrusted to us. Through collaborative efforts, we strive to build exceptional relationships with brand owners, suppliers, channels, and customers. Our ultimate goal is to enrich lives through the delivery of quality brands, creating a lasting impact on both our partners and consumers.

Whitedge Marketing Sdn Bhd specializes in the exclusive importation and distribution of acclaimed beauty brands, such as Faith in Face, Hatherine, Make Prem, Lilybyred, PLU, Childs Farm, Original Source, Aya Real Food and more. Our reach extends through prominent distribution channels such as Watsons, Guardian, Lazada, Shopee, TikTok Shop, Zalora, grocery chains and others. Elevating beauty experiences through a curated selection of award-winning brands is at the core of our commitment to quality and excellence.

Backed by a team with marketing & advertising background, our primary focus lies in strategically shaping the identity and perception of our products and brands. By concentrating on effective branding, we aim to secure long-term advantages for both the brand and the company within the market. Our emphasis extends beyond short-term gains, with a concerted effort to elevate brand awareness and sustainability. This commitment fosters not only the growth of our partners and clients but also contributes to the enduring success of our company. Renowned for our unwavering dedication, we take pride in delivering a reliable, efficient, and highly professional distribution and marketing service.