Job Description

• Develop and execute marketing campaigns to attract both hosts and guests.
• Collaborate with cross-functional teams to ensure alignment with overall business objectives.
• Manage digital marketing channels such as social media, search engine marketing, and display advertising.
• Optimize online presence and user experience to enhance customer acquisition and retention.
• Create engaging and relevant content for various platforms to showcase Airbnb's unique offerings and experiences.
• Use data and insights to inform marketing strategies and optimize campaigns.
• Develop and implement CRM strategies to nurture relationships with hosts and guests.
• Utilize data-driven approaches to personalize communication and improve user retention.
• Negotiate and manage promotional collaborations to expand Airbnb's reach.
• Monitor and analyze key performance indicators (KPIs) to measure the success of marketing initiatives.
• Ensure consistent brand messaging across all marketing channels.
• Uphold and enhance Airbnb's brand image and values.
• Gather and analyze customer feedback to identify areas for improvement.
• Work closely with operation and customer support teams to address issues and enhance user experience.

Job Requirements

• Proficiency in digital marketing tools and platforms (e.g., Google Ads, Facebook Ads, email marketing software).
• Strong understanding of SEO, SEM, and content marketing principles.
• Excellent written and verbal communication skills.
• Ability to analyze data and derive actionable insights.
• Creative thinking with a keen eye for detail and design.

Skills