Job Description

Content Creation & Brand Building

• Plan, create, and publish engaging content across TikTok, Facebook, Instagram, and other digital platforms. 
• Produce high-quality photos, videos, graphics, and marketing materials that align with brand guidelines. 
• Coordinate and execute content shoots, including customer testimonials, product showcases, project highlights, company events, and promotional campaigns. 
• Ensure brand consistency across all online and offline marketing channels.
  

Social Media Management

• Manage and grow the company’s social media presence across multiple platforms. 
• Develop content calendars and scheduling plans to maintain consistent engagement. 
• Monitor audience engagement, community interactions, and content performance metrics. 
• Stay updated with social media trends and implement creative strategies to increase visibility and engagement.
  

Growth Marketing & Lead Generation

• Develop and execute marketing campaigns to generate leads and support business growth. 
• Identify new market opportunities, customer segments, and partnership opportunities. 
• Collaborate with the sales team to improve customer acquisition and conversion rates. 
• Support product launches, promotional campaigns, and business development initiatives.
  

Digital Marketing & Advertising

• Plan, execute, and optimize paid advertising campaigns across Meta, TikTok, Google, and other digital platforms. 
• Monitor campaign performance and prepare performance reports. 
• Analyze campaign data and provide recommendations to maximize marketing ROI. 
• Conduct A/B testing and performance optimization to improve campaign effectiveness.
  

AI & Marketing Innovation

• Utilize AI tools such as ChatGPT, Canva AI, CapCut AI, Gemini, and other productivity tools to improve content creation and workflow efficiency. 
• Explore emerging marketing technologies and digital trends to enhance campaign performance. 
• Leverage AI-powered solutions for content ideation, copywriting, and marketing automation.
  

Market Research & Industry Analysis

• Monitor competitor activities, industry developments, and consumer trends. 
• Research influencer marketing opportunities and potential collaborations. 
• Provide market insights and recommendations to support business growth strategies.

Job Requirements

Education & Experience

• Diploma or Degree in Marketing, Business, Mass Communication, Digital Marketing, Advertising, or a related field. 
• Fresh graduates are encouraged to apply. 
• Internship or prior experience in marketing, content creation, digital marketing, or social media management is an added advantage.
  

Technical Skills

• Proficient in Canva, Adobe Photoshop, CapCut, and Microsoft Excel. 
• Familiarity with Meta Business Suite, TikTok Business Center, and Google Marketing tools is an advantage. 
• Experience using AI tools such as ChatGPT, Gemini, Midjourney, Canva AI, or similar platforms is preferred. 
• Basic understanding of digital advertising and campaign analytics.
  

Soft Skills

• Excellent written and verbal communication skills in English and Bahasa Malaysia. 
• Creative mindset with strong storytelling and content development abilities. 
• Strong analytical and problem-solving skills. 
• Self-motivated, proactive, and results-oriented. 
• Ability to manage multiple projects and meet deadlines in a fast-paced environment. 
• Strong teamwork and collaboration skills.
  

Additional Requirements

• Passionate about social media, influencer marketing, digital trends, and content creation. 
• Possess own transportation. 
• Willing to travel for content shoots, customer visits, events, and marketing activities when required. 

Skills