Job Description

 Accountability 

• Lead, manage, and coach a team of paid ads specialist, SEO specialist, writers, designers and developers to achieve client’s marketing goals.
• Designing and optimizing lead generation funnels on various marketing platforms to help clients achieve their marketing goals. 
• Work with specialists to maintain, audit and oversee 70 marketing accounts from SEO to Meta Ads to Google Ads, with a growth of 20 accounts per year.
• Meeting department wide performance benchmarks on click-through rates (CTR) and conversion rates (CVR) for all SEO, Meta Ads and Google Ads campaigns.
• Meeting client’s cost per lead (CPL) KPIs, Marketing ROI/ROAS and strategizing with the customer-facing team on reporting and next steps.
• Build processes and standards that continually improve campaign lead outcomes, marketing quality, as well as timeliness. 

Job Requirements

Personal requirement

• Have a proven track record with getting leads for over 20 different industries. (please share your portfolio)
• Minimum 7 years experience in generating leads for businesses and clients.
• Minimum 3 years experience in building or managing a team.
• Having agency experience would be an advantage.
• Proficient in skills such as PPC, organic search, social media advertising and email marketing and direct message marketing.
• Proficient in tools such as Google Ads Manager, Facebook Ads Manager, Google Analytics, Google Tag Manager, Google Search Console, and etc.
• Strong people skills - to work with cross functional teams to help achieve common goal

Compensation, benefits & working environment

• Gross salary of RM 8,000 - RM 9,000
• Annual increment & bonus opportunities
• Leadership training and learning opportunities
• 14 days annual leave, standard medical leave, birthday leave
• Hybrid working situation - 3 days from office, 2 days from home
• Monday - Friday 8AM-5PM

Skills