Job Description

Key Responsibilities:

1. Sales Target Achievement:
   

• Meet and exceed sales targets set by the company for assigned products and territories.
• Track and analyze sales data to identify growth opportunities and areas for improvement.
• Develop strategies to drive product availability and visibility in the market.

1. Customer Relationship Management:
   

• Build and maintain strong relationships with key retail customers (supermarkets, wholesalers, convenience stores, etc.).
• Act as a liaison between the company and customers, addressing any issues and maintaining a high level of customer satisfaction.
• Provide regular updates to clients regarding new products, promotions, and company news.

1. Product Promotion & Visibility:
   

• Ensure products are well displayed in retail outlets (shelving, point-of-sale materials, etc.).
• Conduct promotional activities, demonstrations, or sampling to encourage consumer trials and purchases.
• Coordinate in-store promotions, campaigns, and special events to increase product visibility.

1. Market Research & Competitor Analysis:
   

• Monitor competitors’ activities and provide feedback on product offerings, pricing, and promotional strategies.
• Gather market intelligence to assess consumer demand, trends, and preferences.
• Analyze sales performance to identify patterns and propose actions for improvement.

1. Sales Reporting:
   

• Maintain accurate records of sales activity, customer interactions, and feedback.
• Submit regular sales reports and forecasts to the sales manager or regional head.
• Utilize CRM tools and sales management software to track performance and manage customer relationships.

1. Inventory Management:
   

• Monitor stock levels and ensure products are available at retail locations, placing orders with wholesalers or distributors as needed.
• Work with the distribution team to ensure timely delivery and minimize stock-outs.

1. Training & Support:
   

• Provide training or assistance to retail staff on product features, benefits, and promotions.
• Support the company’s marketing team in executing national or regional campaigns effectively.

1. Collaboration & Teamwork:
   

• Work closely with other sales team members, marketing, and logistics departments to ensure alignment of strategies and objectives.
• Participate in regular team meetings and contribute ideas to improve sales efforts.

Job Requirements

Skills and Qualifications:

• Education: Typically requires a bachelor’s degree in business, marketing, or a related field.
• Experience: 1–3 years of sales experience, preferably in FMCG or retail environments.
• Communication Skills: Strong verbal and written communication abilities to interact effectively with clients, customers, and internal teams.
• Negotiation Skills: Ability to negotiate terms, close sales, and build lasting partnerships.
• Time Management: Effective time management skills to balance multiple clients and tasks.
• Problem-Solving: Ability to resolve customer issues and overcome obstacles to meet sales goals.
• Tech-Savvy: Familiarity with sales management tools (e.g., CRM systems), MS Office, and possibly advanced analytics software.
• Driving License: A valid driver’s license may be required, especially for field-based roles where travel is needed.

Skills