Job Description

• Activity Planning Ability (30%)
  Based on the strategic direction and product planning from the China headquarters, design promotional activities that meet the needs of local users in Malaysia, and communicate with the China headquarters for optimization.

• Activity Execution Ability (70%)
  Focus on key marketing moments such as holidays, member marketing, and new product launches in the Malaysian market. Follow through on the overall plan from the China headquarters, ensuring execution on the ground, and take responsibility for the results of these activities.

• Competitive Brand Activity Information Gathering
  Monitor competitor brand activities in the Malaysian market, capture regional market hotspots and industry trends, and collaborate with the local market team to provide quick feedback, analysis, and responses to market changes.

• Social Media Operations
  Familiar with social media platforms like Xiaohongshu, Instagram, TikTok, etc. Capable of writing and posting copy, responding to user comments, and regularly organizing giveaway events on social media platforms. This is a bonus skill.

Job Requirements

• Proficient in reading and writing Chinese, English, and Malay.
• Majors in journalism, advertising, or new media operations are preferred.
• Experience in social media operations or related content creation is preferred.
• Familiarity with the content creation process and characteristics of major platforms.
•  Strong writing skills and robust content planning capabilities. 
•  Proficient in video editing software (e.g., Premiere, Final Cut) and image editing tools (e.g., Photoshop, Canva). 
•  Creative and capable of consistently producing high-quality content. 
•  Ability to work under pressure and adapt to high-intensity content creation schedules. 

Skills