Job Description

• Franchisee Management:
• Responsible for guiding and supporting franchisees in their daily operations, ensuring compliance with brand standards.
• Conduct regular checks on franchisee operations, assist in resolving operational issues, and drive business growth.
• Provide training and coaching to franchisees to improve their management skills and operational efficiency.
• Organize regular franchisee meetings to share successful cases and operational tips, fostering franchisee cohesion.

• Marketing Support:
• Develop and implement marketing plans for franchise stores based on market research, ensuring promotional activities effectively boost sales.
• Assist franchisees in formulating local marketing strategies tailored to regional market demands, driving localized brand development.
• Review franchisee promotional activities and advertising materials to ensure they align with brand image and marketing requirements.

• Brand Standards and Process Oversight:
• Ensure all franchise stores adhere to company brand standards, service processes, and operational procedures.
• Conduct regular store inspections, evaluate compliance with brand image, service quality, and product standards, providing improvement suggestions.
• Report regularly to headquarters on franchisee performance and market feedback, suggesting necessary improvements.

• Financial and Performance Management:
• Assist franchisees with budgeting and financial management, monitoring their cost control, profitability, and use of operating funds.
• Analyze sales data, monitor franchisee performance, ensure targets are met, and take necessary actions to adjust operations.
• Oversee inventory management and supply chain operations, ensuring efficiency and avoiding stock shortages or excess.

• New Store Opening and Expansion:
• Assist in evaluating potential franchisees, supporting them through site selection, contracts, and store opening preparations.
• Provide operational and technical support for new store openings, ensuring smooth launches and achieving initial targets.
• Track the performance of new stores post-launch, providing ongoing support and optimization recommendations.

• Industry Trends and Competitive Analysis:
• Stay updated on industry trends and market dynamics, adjusting franchisee operational strategies to enhance competitiveness.
• Analyze competitor strengths and weaknesses through market research, proposing improvements.

• Enhancing Franchisee Satisfaction:
• Establish a feedback mechanism to regularly collect franchisee opinions and suggestions, improving company policies or services.
• Follow up on franchisee complaints and ensure timely resolution, maintaining long-term positive relationships

Job Requirements

• Fluent in both spoken and written Mandarin (or Cantonese) and English to communicate effectively with franchisees.
• A Bachelor’s degree or higher in Marketing, Business Management, International Business, or related fields is preferred.
• At least 3-5 years of experience in retail, hospitality, or franchise management.
• Practical experience in managing franchisees, especially in multi-location or regional operations, is preferred.
• Familiarity with franchise operations, market expansion, and cost control.
• Excellent communication skills to liaise with various types of franchisees, understand their needs, and provide tailored solutions.
• Strong cross-department collaboration skills, able to coordinate between headquarters and franchisees to ensure policy execution.

Skills