Job Description

1. Brand Visual Maintenance & Localization Coordination

• Responsible for maintaining brand visual systems and supporting daily visual design tasks for overseas subsidiaries, including posters, brochures, KV (key visuals), product packaging, digital advertising, etc.
• Ensure the localization of brand content for overseas markets by adjusting the design style to align with local aesthetics and cultural sensitivities.
• Ensure consistency with the brand’s visual identity across all platforms (e.g.,Instagram, Facebook, TikTok, XHS), and avoid cultural misunderstandings or misinterpretations.
• Participate in the implementation of brand VI (Visual Identity) upgrades, localized visual asset delivery, and optimization (e.g., VI updates, template standardization).

1. Campaign Planning & Cross-Departmental Coordination

• Participate in visual planning for overseas marketing campaigns, assist in refining campaign ideas, and improve product presentation and conversion rates.
• Collaborate with the HQ visual team, overseas marketing teams, and operations teams to ensure effective communication of design requirements and handle urgent tasks (e.g., promotional event materials) in a timely manner.
• Collect and analyze feedback from the headquarters, and ensure necessary adjustments are made within 48 hours.

1. Localized Creative Proposals

• Propose marketing materials tailored to specific local trends, holidays, and events (e.g., Black Friday, Ramadan, regional holidays), and report creative ideas to HQ in advance.
• Regularly output creative visual proposals in line with local hot topics and brand characteristics (e.g., quarterly).

1. Design Workflow & Asset Management

• Assist in optimizing design asset management across overseas subsidiaries, categorize resources effectively, and ensure quick access for team members.
• Manage the production and delivery of materials (e.g., online assets, packaging), ensuring the final outputs meet cost and quality standards.

Job Requirements

• Bachelor’s degree or above in Visual Communication, Advertising Design, or a related field; proficient in PS/AI and other design software.
• Solid understanding of visual design and branding, with strong hands-on ability and a willingness to learn.
• Able to communicate in Chinese and English, strong communication, coordination, and execution skills; able to handle a certain level of work pressure.
• At least 1 year experience is preferred.
• Strong sense of responsibility and team spirit; preference will be given to candidates with a strong understanding of local market insights and cross-cultural communication; sensitivity to different cultural contexts is essential.

Skills