Job Description

Content Planning and Topic Selection:  

- Plan content topics aligned with platform characteristics based on audience needs and trending topics.  

- Develop short-term and long-term content strategies.  

Content Creation:  

- Write high-quality original articles, scripts, or copywriting.  

- Produce multimedia content, including short videos, graphics, and audio formats.  

- Continuously generate creative ideas to ensure content remains fresh and engaging.  

Platform Management and Publishing:  

- Manage content publishing on major social media platforms (e.g., WeChat Official Accounts, TikTok, Xiaohongshu, Bilibili).  

- Regularly update account activities to enhance platform engagement.  

User Interaction and Community Operations:  

- Respond promptly to fan comments and direct messages to engage with the audience.  

- Maintain fan communities, organize fan activities, and increase user loyalty.  

Data Analysis and Optimization:  

- Regularly analyze content performance metrics (e.g., views, plays, likes, shares).  

- Adjust content strategies and operational methods based on data feedback.  

Brand Collaboration and Promotion:  

- Negotiate with brands for collaboration and create promotional content.  

- Plan ad placements ensuring seamless integration with content.  

Content Quality Control:  

- Ensure content complies with platform rules and aligns with brand positioning, avoiding copyright or sensitive issues.  

- Maintain consistent visual and linguistic styles.  

Coordination with China Headquarters:  

- Collaborate with the headquarters branding department and complete assigned tasks.

Job Requirements

• Proficient in reading and writing Chinese, English, and Malay.
• Majors in journalism, advertising, or new media operations are preferred.
• Experience in social media operations or related content creation is preferred.
• Familiarity with the content creation process and characteristics of major platforms.
•  Strong writing skills and robust content planning capabilities. 
•  Proficient in video editing software (e.g., Premiere, Final Cut) and image editing tools (e.g., Photoshop, Canva). 
•  Creative and capable of consistently producing high-quality content. 
•  Ability to work under pressure and adapt to high-intensity content creation schedules. 

Skills