Job Description

Are you passionate about social media trends, building relationships, and seeing content come to life? We’re looking for a highly motivated Influencer Marketing Specialist to be the operational heart of our campaigns - sourcing creators, coordinating projects, and ensuring successful execution across platforms like TikTok, Instagram, and XHS. If you're a strong communicator with a flair for social content, keep scrolling! 

As an Influencer Marketing Specialist, your day will be focused on operational excellence and relationship management:

• Influencer Relationship Management: Act as the main point of contact for a portfolio of influencers and content creators, ensuring clear, consistent communication and actively fostering positive, long-term partnerships.
• Sourcing & Database Optimization: Proactively research and identify relevant KOLs and creators across core social media platforms (Instagram, TikTok, YouTube, XHS, etc.). You will maintain and update the influencer database with key performance metrics and collaboration history.
• Negotiation & Contracting: Assist in outreach, negotiation, and contracting with influencers, ensuring all agreements comply with project budgets, brand guidelines, and content rights. Ensure timely payments and accurate tracking.
• Campaign Coordination: Coordinate campaign timelines, key deliverables, and brand messaging to ensure smooth, on-time execution. You will provide influencers with clear creative direction and campaign guidelines.
• Content Review & Quality Assurance: Proofread and rigorously review all influencer-generated branded content before launch to ensure it aligns perfectly with the campaign goals, brand identity, and legal/advertising standards.
• Performance Tracking: Monitor and analyze basic influencer campaign performance using key metrics (engagement, reach, impressions). You will assist the senior team in compiling post-campaign reports and gathering initial data-driven learnings.

Job Requirements

Requirements: What You'll Bring

• Experience: Proven experience (1–3 years) in influencer marketing, KOL management, or a relevant social media marketing role.
• Communication & Negotiation: Strong communication and introductory negotiation skills required to build and maintain meaningful influencer relationships.
• Platform Knowledge: Solid knowledge of current social media trends, influencer platforms (especially TikTok and Instagram), and content marketing best practices.
• Preferred Background: Experience managing influencer campaigns for consumer brands is a plus.
• Mindset: A creative mindset with a flair for social media content, detail-oriented, and highly organized.
• Language Skills: A good command of English is required. Proficiency in Malay and Chinese (Mandarin) is a strong bonus for managing regional campaigns.

Skills