Job Description

Job Summary

We are looking for an experienced and results-driven Marketing Manager to lead marketing initiatives across both our in-house brands and multiple client brands under our e-commerce enabler business.

This role will be responsible for managing multiple brands across different categories, developing brand-specific marketing strategies, overseeing campaigns and content execution, managing client expectations, and working closely with internal teams to drive brand growth and commercial performance.

Key Responsibilities

1. Multi-Brand Marketing Management

• Manage marketing strategies and activities across multiple in-house and client brands simultaneously.
• Understand each brand’s positioning, target audience, objectives, and commercial priorities.
• Develop customised marketing plans and strategies based on each brand’s needs and market positioning.
• Ensure clear prioritisation, timelines, and deliverables across the brand portfolio.
• Maintain consistency and quality while managing brands across different industries and categories.

2. Client & Enabler Account Management

• Act as a key marketing contact for assigned client brands under the company’s e-commerce enabler business.
• Understand clients’ business objectives, campaign priorities, marketing budgets, and sales targets.
• Present marketing plans, campaign proposals, performance updates, and recommendations to clients.
• Manage client expectations and ensure agreed marketing deliverables are executed within the required timeline.
• Identify opportunities to grow and expand existing client accounts through additional marketing initiatives.

3. Marketing Strategy & Campaign Planning

• Develop monthly, quarterly, and annual marketing plans aligned with brand and commercial objectives.
• Build marketing calendars around product launches, festive periods, Payday, Double-Digit campaigns, Brand Days, and other key e-commerce events.
• Develop campaign concepts, promotional mechanics, and go-to-market strategies for different brands.
• Identify market trends, competitor activities, and new growth opportunities.

4. E-Commerce & Social Commerce Marketing

• Plan and execute marketing activities across TikTok Shop, Shopee, Lazada, and other relevant platforms.
• Work closely with E-Commerce and Livestream teams on campaigns, promotions, vouchers, platform resources, product pushes, and livestream initiatives.
• Develop strategies to increase traffic, conversion, customer acquisition, and GMV.
• Coordinate marketing efforts across livestream, short-form video, affiliate, marketplace, and paid media channels.

5. Content, Social Media & Branding

• Develop content and social media strategies based on individual brand identities and objectives.
• Provide clear creative direction and briefs to Content, Creative, Livestream, and other relevant teams.
• Ensure content calendars and campaign materials are delivered according to schedule.
• Maintain brand consistency across all marketing touchpoints.
• Stay updated on social media trends and identify relevant opportunities for different brands.

6. Performance & Data Analysis

• Monitor marketing and commercial KPIs across the brand portfolio, including GMV, traffic, conversion rate, engagement, ROAS/ROI, customer acquisition, and campaign performance.
• Analyse brand and campaign performance to identify opportunities and areas for improvement.
• Prepare monthly performance reviews and recommendations for both management and clients.
• Translate data and insights into actionable marketing strategies.

7. Team & Cross-Functional Management

• Lead and manage the Marketing team across multiple brand accounts.
• Allocate team resources based on brand priorities, workload, and campaign requirements.
• Set clear KPIs, timelines, responsibilities, and deliverables for team members.
• Work closely with E-Commerce, Creative, Content, Livestream, Affiliate, Sales, and Operations teams.
• Coordinate with external agencies, KOLs, creators, affiliates, platform partners, and other stakeholders where required.

8. Budget & Commercial Management

• Manage marketing budgets across multiple brands and campaigns.
• Ensure budgets are allocated effectively based on business priorities and performance.
• Monitor campaign spending and optimise resources to maximise ROI.
• Support management in developing proposals, marketing solutions, and strategies for potential and existing enabler clients.

Job Requirements

Requirements:

• Diploma or Bachelor’s Degree in Marketing, Business, Communications, or a related field.
• Minimum 3–5 years of relevant Marketing experience, preferably in e-commerce, digital marketing, retail, FMCG, fashion, agency, or an e-commerce enabler environment.
• Experience managing multiple brands or client accounts simultaneously is highly preferred.
• At least 1–2 years of team management or leadership experience is preferred.
• Strong understanding of TikTok Shop, Shopee, Lazada, social media, digital marketing, and e-commerce campaigns.
• Strong commercial mindset with the ability to connect marketing activities to sales and business performance.
• Good analytical and presentation skills, with the ability to communicate performance and recommendations to clients and management.
• Strong project management and organisational skills.
• Able to manage multiple brands, stakeholders, campaigns, and deadlines in a fast-paced environment.

Preferred Characteristics:

• Strong sense of ownership and accountability.
• Client-facing and comfortable communicating with brand managers and senior stakeholders.
• Commercially driven and performance-oriented.
• Creative while being highly analytical and data-driven.
• Strong understanding of current e-commerce and social commerce trends.
• Able to switch between different brands, categories, and target audiences effectively.
• Hands-on leader who can provide strategic direction while supporting execution when required.

Skills