Job Description

We're looking for an Assistant Brand Manager who is ready to step into brand ownership. You will own the end-to-end performance of an assigned brand - from strategy and planning to execution and results. This role is accountable for driving brand growth, making prioritization decisions, and translating insights into commercial impact.

1. Brand Strategy & Ownership

• Manage the brand P&L in partnership with leadership, including annual brand plan and execution roadmap aligned to business objectives
• Translate consumer, category, and performance insights into clear brand/campaign strategies and growth levers
• Set direction on where to focus, scale, pause, or stop initiatives based on impact and resources

2. Campaign & Activation Leadership

• Lead end-to-end planning & execution of integrated campaigns (launches, promotions, seasonal initiatives) and partnerships
• Define campaign objectives, success metrics, and execution approach across channels
• Ensure campaigns are delivered with strong strategic intent, execution quality and commercial relevance

3. Commercial Ownership & Performance Management

• Own brand topline performance and closely track key drivers (sales, volume, ROI)
• Run regular brand performance reviews with clear diagnosis and corrective actions
• Partner with Sales, Trade Marketing, and eCommerce to ensure brand plans translate into channel execution

4. Market Insights & Brand Innovation

• Lead analysis of consumer trends, competitor activity, and category dynamics to inform strategy
• Drive continuous improvement of brand strategy and execution based on performance learnings
• Work closely with R&D and Supply Chain on product development and go-to-market planning

5. Budget & Stakeholder Management

• Own the brand marketing budget and manage spend with discipline and ROI awareness
• Make trade-offs across initiatives to maximise impact within available resources
• Build strong working relationships with agencies, vendors, and cross-functional stakeholders

Job Requirements

• Bachelor's Degree in Marketing, Business, or related field
• 5-7 years of brand marketing experience, preferably in FMCG or retail
• Proven experience owning campaigns with measurable business outcomes
• Strong commercial judgement with ability to prioritise and make trade-offs
• Comfortable leading cross-functional stakeholders without formal authority
• Structured, accountable, and able to operate in a fast-paced environment

A Necessity, not a Luxury

Skills