Job Description

 Job responsbilities

• Support the development and execution of annual brand plans and strategies.  
• Translate business goals into consumer-facing brand initiatives that build awareness, trial, and loyalty.  
• For Assistant Manager level: Lead brand planning and portfolio strategy, ensuring alignment with commercial and channel priorities.
• Drive 360° marketing campaigns across digital, retail, PR, influencer, and experiential channels.  
• Manage creative development, media planning, and content production in collaboration with internal stakeholders and external agencies.  
• Ensure consistent brand messaging and visual identity across all consumer touchpoints. 
• Monitor brand performance indicators including sales, volume, market share, and ROI. 
• Collaborate closely with Sales, Trade Marketing, and E-commerce teams to drive integrated brand-commercial execution.  
• For Assistant Manager level: Lead monthly brand performance reviews and weekly brand syncs to recommend corrective actions to achieve targets. 
• Leverage consumer and market insights to shape campaign messaging, product positioning, and brand experiences.  
• Participate in the ideation and development of new products, packaging, or formats.  
• Contribute to the innovation pipeline by identifying emerging consumer needs and trends.
• Manage campaign budgets, vendor costs, and reporting with discipline and accuracy.  
• Ensure timely execution of marketing initiatives and track campaign KPIs and performance outcomes.  
• Maintain strong working relationships with agency partners, media vendors, and internal stakeholders. 

Job Requirements

 Qualification and experiences

• Bachelor’s Degree in Marketing, Business, or a related field.  
• 3–6 years of experience in brand marketing, ideally within FMCG or retail sectors.
• Strong understanding of consumer marketing, brand positioning, and media/digital execution.  
• Commercial mindset with ability to link brand activities to business outcomes.  
• Excellent communication, project management, and stakeholder engagement skills.  
• Self-motivated, hands-on, and thrives in a fast-paced environment.

 a Necessity, not a Luxury. 

Skills