Job Description

 Position Responsibilities

• Identify and develop new business opportunities (new outlets, distributors, key accounts)
• Build and maintain strong relationships with retailers, wholesalers, and distributors
• Execute sales strategies to achieve volume, revenue, and market share targets
• Monitor stock levels, sell-in vs. sell-out performance, and ensure healthy inventory turnover
• Plan and execute trade promotions, in-store activations, and merchandising initiatives
• Ensure product availability, visibility, and compliance with planograms in stores
• Work closely with marketing team to support campaigns, launches, and seasonal activations
• Manage assigned territories or key accounts to drive consistent growth
• Negotiate pricing, promotions, and display space with customers
• Track competitor activities, pricing, and market trends
• Analyze sales data, outlet performance, and ROI of promotions
• Prepare regular reports on sales performance, market feedback, and opportunities
• Provide insights and recommendations to improve sell-out and distribution

Job Requirements

Qualification and Experience

• Bachelor’s degree in Business Administration, Marketing, Sales, or related field
• Diploma holders with relevant FMCG experience are often considered
• 1–3 years of experience in sales, business development, or FMCG industry
• Experience handling distributors, key accounts, or general trade is an advantage
• Strong sales and negotiation skills - Good communication and interpersonal abilities
• Analytical mindset with the ability to interpret sales data
• Problem-solving and decision-making skills
• Ability to work independently and meet targets in a fast-paced environment
• Results-driven and target-oriented
• Proactive, self-motivated, and resilient
• Strong time management and organizational skills
• Willingness to travel and work on the ground (field sales environment)

a Necessity, not a Luxury 

Skills