Job Description

Position Responsibilities

Content Creation & Ideation

• Plan, develop and execute creative content across multiple platforms, including social media, digital campaigns, and marketing initiatives, ensuring alignment with the brand’s objectives and audience engagement.
• Write compelling and creative copy that grabs attention and aligns with the brand’s voice and tone.
• Record, produce, and edit quality videos and photos for social media and digital campaigns.
• Work closely with the brand team to develop content that supports and enhances ongoing campaigns.
• Collaborate with the creative team to create visually compelling designs, graphics, or handle design tasks when necessary to ensure alignment with the brand’s identity.

Social Media Management

• Plan, schedule, and publish content on platforms such as Instagram, Facebook, TikTok and more.
• Actively engage with followers, fostering an interactive and loyal community.
• Support the planning and execution of campaigns, from ideation to performance review.

Collaboration & Campaign Support

• Collaborate with cross-functional teams, including marketing, branding, and creative, to develop content that supports overall campaign goals.
• Assist in the execution and management of content-driven campaigns.
• Monitor content performance and make data-driven adjustments to improve engagement and reach.

Reporting

• Track and compile weekly and monthly content performance reports across all platforms (TikTok, Instagram, Facebook, XHS).
• Analyse key metrics such as reach, impressions, engagement rate, video completion rate, click-throughs, and follower growth.
• Highlight top-performing content, trend opportunities, and content gaps.
• Provide simple insights and recommendations to improve future content, posting times, and creative direction.

Job Requirements

 Qualifications & Experiences

• Diploma/Degree in Marketing, Communications, or any related field.
• At least 1–2 years experince in content creation or social media management, Fresh graduates with a passion for content are also welcome to apply!
• Excellent in conceptualizing, creating, and executing creative content that aligns with brand messaging and objectives.
• Strong written and verbal skills in Malay and English, with Mandarin proficiency as a plus, and the ability to craft compelling messages while collaborating with internal teams.
• Proficiency in social media tools (e.g., Meta Business Suite, TikTok Analytics).
• Proficiency in design and editing tools (e.g., Canva, CapCut).
• Comfortable and confident in front of the camera for recording videos and creating visual content.
• Able to quickly adjust to new trends, tools, and project requirements in a fast-paced environment.
• Strong communication, organizational, and project management skills.
• Ability to work cross-functionally with teams and external partners.
• Always thinking outside the box to develop fresh and captivating content.
• Pays close attention to every aspect of content creation to ensure high-quality, polished output.
• Able to troubleshoot challenges and find effective solutions while maintaining a high standard of creativity and quality.

a Necessity, not a Luxury

Skills