Job Description

ZUS House Brands is hiring an Executive, Brand Marketing to support strategic and operational brand direction across business units, delivering long-term brand equity and short-term commercial results. The role balances creative campaign development with data-driven commercial accountability, supporting Brand Managers and working closely with the Head of Marketing, CEO and GM to translate strategy into measurable marketing and sales outcomes.

Primary Job Responsibilities:

• Strategic Leadership & Regional Expansion
• Support brand managers in the long-term FMCG marketing strategy across Malaysia and new international markets.
• Ensure brand positioning, product portfolios, and GTM (Go-to-Market) strategies are market-relevant and competitively advantaged.
• Support in planning & executing campaigns, innovation, and partnerships to ensure local resonance while maintaining global brand consistency.
• Commercial & Revenue Accountability
• Understand FMCG portfolio revenue and profitability targets.
• Manage brand P&L, pricing strategies, promotional plans, and portfolio mix optimisation.
• Support Brand team, Sales, Trade Marketing, and E-commerce to align marketing activities with sales targets and channel-specific opportunities.
• Campaign & Brand Development
• Support creation of integrated marketing campaigns that are breakthrough, relevant, and on-brand while meeting commercial KPIs.
• Ensure creative output is bold and differentiated, but grounded in data, insights, and clear performance metrics.
• Support content creation, brand storytelling, and partnerships to strengthen brand positioning.
• Marketing Budget & Financial Discipline
• Manage accuracy of marketing budgets and spends, ensuring transparency, accuracy, and ROI tracking.
• Regularly review and optimise marketing investments to maximise commercial impact.
• Customer Engagement & Joint Business Planning
• Collaborate in brand presentations during annual Joint Business Planning (JBP) sessions with key retailers such as Lotus’s, Family Mart, and Jaya Grocer.
• Work closely with Brand Managers & Key Account Managers to tailor marketing and promotional plans to retailer-specific strategies.

Job Requirements

Job Qualifications:

• Minimum Bachelor's Degree in Business Administration, Marketing or related fields.
• At least 1-2 years of relevant working experience in FMCG, preferably food & beverage industry. Fresh graduates are encouraged to apply.
• Experience in Trade Marketing is an added advantage.
• Strong analytical, communication and interpersonal skills; able to work independently across platforms and departments with minimal supervision and also as a strong team player.
• Fluent in English and Bahasa Malaysia; Chinese optional.

Skills & Knowledge:

• Microsoft Office
• Trade marketing
• Branding & Marketing
• Analytical tools / Market analytical tools

Behavioral Traits:

• Accountability and ownership
• Startup mentality to explore opportunities balanced with visionary outcome focus
• Creative, proactive mindset with strong problem solving skills
• Ability to work independently and collaboratively in team settings

Skills