Job Description

 Position Responsibilities 

Content Creation & Ideation

• Plan, develop and execute creative content across multiple platforms, including social media, digital campaigns, and marketing initiatives, ensuring alignment with the brand’s objectives and audience engagement.  
• Write compelling and creative copy that grabs attention and aligns with the brand’s voice and tone.  
• Record, produce, and edit quality videos and photos for social media and digital campaigns.  
• Work closely with the brand team to develop content that supports and enhances ongoing campaigns.  
• Collaborate with the creative team to create visually compelling designs, graphics, or handle design tasks when necessary to ensure alignment with the brand’s identity. 

Social Media Management

• Plan, schedule, and publish content on platforms such as Instagram, Facebook, TikTok and more.  
• Actively engage with followers, fostering an interactive and loyal community.  
• Support the planning and execution of campaigns, from ideation to performance review.  

Collaboration & Campaign Support  

• Collaborate with cross-functional teams, including marketing, branding, and creative, to develop content that supports overall campaign goals.  
• Assist in the execution and management of content-driven campaigns.  
• Monitor content performance and make data-driven adjustments to improve engagement and reach. 

Reporting  

• Track and compile weekly and monthly content performance reports across all platforms (TikTok, Instagram, Facebook, XHS).  
• Analyse key metrics such as reach, impressions, engagement rate, video completion rate, click-throughs, and follower growth.  
• Highlight top-performing content, trend opportunities, and content gaps.  
• Provide simple insights and recommendations to improve future content, posting times, and creative direction.   

Job Requirements

Qualification and Experiences 

• Diploma/Degree in Marketing, Communications, or any related field.  
• At least 1–2 years experince in content creation or social media management, Fresh graduates with a passion for content are also welcome to apply!  
• Excellent in conceptualizing, creating, and executing creative content that aligns with brand messaging and objectives.  
• Strong written and verbal skills in Malay and English, with Mandarin proficiency as a plus, and the ability to craft compelling messages while collaborating with internal teams.  
• Proficiency in social media tools (e.g., Meta Business Suite, TikTok Analytics).  
• Proficiency in design and editing tools (e.g., Canva, CapCut).  
• Comfortable and confident in front of the camera for recording videos and creating visual content.  
• Able to quickly adjust to new trends, tools, and project requirements in a fast-paced environment.  
• Strong communication, organizational, and project management skills.  
• Ability to work cross-functionally with teams and external partners.  
• Always thinking outside the box to develop fresh and captivating content.  
• Pays close attention to every aspect of content creation to ensure high-quality, polished output.  
• Able to troubleshoot challenges and find effective solutions while maintaining a high standard of creativity and quality.
  

a Neccessity, not a Luxury 

Skills