Job Description

Position Responsibilities

• Plan and execute user acquisition strategies to drive growth for ZUS mobile app
• Identifying gaps and opportunities from app users, transactions, and revenue trend, and optimize/ improve those above based on the user data.
• Manage and optimize digital advertising campaigns across various platforms suchas Facebook, Google Ads, Apple Search Ads, and others to achieve key performance metrics including CPI, CPA, and ROAS
• Conceptualize media buying campaigns (paid acquisition) and execute accordingly. Monitor app traffic and metrics to identify best practices of customer engagement and interaction, ensuring the quality of newly acquired users. 
• Conduct thorough analysis of acquisition campaigns and user behaviour to identify trends, insights, and areas for optimization.
• Collaborate with cross-functional teams including IT, design, and analytics to improve app store presence, onboarding experience, and overall user engagement.
• Stay up-to-date with industry trends and best practices in mobile app marketing and user acquisition.
• Tweaking strategies and budgets based on performance to maximize ROI across different acquisition channels.
• Create and provide accurate and timely metrics reports, analysis and insight to demonstrate the performance and return on investment of all acquisition activities
• Evaluate paid digital media performance report and provide insights and recommendations for further enhancements to maximise budget that attribute to overall user acquisition ROI
• Develop and present learnings from your analyses, including actionable insights and recommendation 
• Create dashboards, data visualizations, and campaign performance reports
  

Job Requirements

 Qualifications & Experience 

• A diploma or a bachelor’s degree in marketing / marketing communications / PR / psychology / advertising
•  Minimum 2 years of experience in digital marketing or user acquisition, with a focus on mobile apps 
• Experience working with mobile attribution platforms such as Adjust, AppsFlyer, or Branch.
• Experiences in SEO/SEM, PPC, GA4, app metrics analytic 
• Strong analytical skills with the ability to interpret complex data sets and make data-driven decisions.
• Hands-on experience on marketing automation concepts (tools, scripts, APIs, dynamic/triggered campaigns)
• Experience managing large-scale advertising budgets and optimizing campaigns for maximum ROI.
• Experiences in user purchasing journey, funnel marketing, digital marketing, and performance marketing.
• Proficiency in Microsoft Office tools, Excel proficiency a must

 a Necessity, not a Luxury  

Skills