Enjoy employee discounts on beverage, merchandise, etc at all outlets across Malaysia.

Employee Discount

Establishment of corporate benefits to offer exclusive discounts or benefits to each employee. 

Employee Perk Programmes

Out-patient care and in-patient care are covered for all employee including ongoing wellness programs & activites.

Health and Wellness

Job training and continuing education help to fuel employee career growth.

Career Development

Provide more generous with their leave days. We have more than 6 other types of leave!

Extension Leave Benefits

ZUS COFFEE

<div>For many, coffee is a daily need.&nbsp;</div><div>Specialty coffee, however, is often seen as a luxury, something you treat yourself to only on special occasions.</div><div>We started ZUS Coffee to change this perception.</div><div>With the best quality ingredients, high-level coffee brewing technology and innovative business model, we’re evolving the concept of coffee consumption to make specialty coffee affordable for everyone, everyday.</div><div>a Necessity, not a Luxury&nbsp;</div>

ABOUT ZUS COFFEE

<div><strong>To be the #1 tech-driven coffee chain</strong>, where specialty coffee becomes a daily necessity and not a luxury confined by location and affordability. We envision a world where every individual can enjoy the quality of specialty coffee they rightfully deserve.</div>

VISION

Working In ZUS

<p>&nbsp;<strong>Position responsibilities </strong></p>
<ul>
<li>Develop and lead the long-term FMCG marketing strategy across Malaysia and new  international markets.&nbsp;&nbsp;</li>
<li>Ensure brand positioning, product portfolios, and GTM (Go-to-Market) strategies are  market-relevant and competitively advantaged.&nbsp;&nbsp;</li>
<li>Oversee country-specific adaptations for campaigns, innovation, and partnerships to  ensure local resonance while maintaining global brand consistency.</li>
<li>Take full ownership of FMCG portfolio revenue and profitability targets.&nbsp;&nbsp;</li>
<li>Manage brand P&amp;L, pricing strategies, promotional plans, and portfolio mix  optimisation.&nbsp;&nbsp;</li>
<li>Partner with Sales, Trade Marketing, and E-commerce to align marketing activities with  sales targets and channel-specific opportunities.</li>
<li>Lead the creation of integrated marketing campaigns that are breakthrough, relevant, and  on-brand while meeting commercial KPIs.&nbsp;&nbsp;</li>
<li>Ensure creative output is bold and differentiated, but grounded in data, insights, and clear  performance metrics.&nbsp;&nbsp;</li>
<li>Oversee content creation, brand storytelling, and partnerships to strengthen brand  positioning.</li>
<li>Establish robust financial reporting structures for marketing budgets and spends,  ensuring transparency, accuracy, and ROI tracking.&nbsp;&nbsp;</li>
<li>Regularly review and optimise marketing investments to maximise commercial impact.&nbsp;</li>
<li>Lead quarterly budget reviews and prepare reports for senior management.</li>
<li>Prepare the marketing team to lead brand presentations during annual Joint Business  Planning (JBP) sessions with key retailers such as Lotus’s, Family Mart, and Jaya  Grocer.&nbsp;&nbsp;</li>
<li>Work closely with Key Account Managers to tailor marketing and promotional plans to  retailer-specific strategies.&nbsp;&nbsp;</li>
<li>Build strong customer-facing marketing credibility to support sell-in and sell-through.</li>
<li>Lead all group-level FMCG partnerships and collaborations, negotiating and delivering  deals that drive both commercial and brand value.&nbsp;&nbsp;</li>
<li>Ensure partnerships are integrated into the wider marketing calendar and contribute to  revenue growth.&nbsp;</li>
<li>Inspire and coach a high-performing marketing team across brand, digital, trade comms,  and partnerships.&nbsp;&nbsp;</li>
<li>Build team capabilities in strategic brand planning, financial acumen, and retailer  engagement.&nbsp;&nbsp;</li>
<li>Set clear expectations, performance standards, and career development pathways for team  members.</li>
</ul>

This job is about leading the marketing efforts for Fast-Moving Consumer Goods (FMCG) in Malaysia and beyond. You might like this job because you’ll drive innovative campaigns, enhance brand presence, and coach a high-performing team while ensuring profitability!

Marketing Strategies

Strategic Partnership

Pricing Strategies

Promotional Strategies

E-Commerce

 Position responsibilities 



-Develop and lead the long-term FMCG marketing strategy across Malaysia and new  international markets.  


-Ensure brand positioning, product portfolios, and GTM (Go-to-Market) strategies are  market-relevant and competitively advantaged.  


-Oversee country-specific adaptations for campaigns, innovation, and partnerships to  ensure local resonance while maintaining global brand consistency.


-Take full ownership of FMCG portfolio revenue and profitab...

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Company Profile

ZUS COFFEE