Job Description

 Position responsibilities

• Develop and lead the long-term FMCG marketing strategy across Malaysia and new international markets.  
• Ensure brand positioning, product portfolios, and GTM (Go-to-Market) strategies are market-relevant and competitively advantaged.  
• Oversee country-specific adaptations for campaigns, innovation, and partnerships to ensure local resonance while maintaining global brand consistency.
• Take full ownership of FMCG portfolio revenue and profitability targets.  
• Manage brand P&L, pricing strategies, promotional plans, and portfolio mix optimisation.  
• Partner with Sales, Trade Marketing, and E-commerce to align marketing activities with sales targets and channel-specific opportunities.
• Lead the creation of integrated marketing campaigns that are breakthrough, relevant, and on-brand while meeting commercial KPIs.  
• Ensure creative output is bold and differentiated, but grounded in data, insights, and clear performance metrics.  
• Oversee content creation, brand storytelling, and partnerships to strengthen brand positioning.
• Establish robust financial reporting structures for marketing budgets and spends, ensuring transparency, accuracy, and ROI tracking.  
• Regularly review and optimise marketing investments to maximise commercial impact. 
• Lead quarterly budget reviews and prepare reports for senior management.
• Prepare the marketing team to lead brand presentations during annual Joint Business Planning (JBP) sessions with key retailers such as Lotus’s, Family Mart, and Jaya Grocer.  
• Work closely with Key Account Managers to tailor marketing and promotional plans to retailer-specific strategies.  
• Build strong customer-facing marketing credibility to support sell-in and sell-through.
• Lead all group-level FMCG partnerships and collaborations, negotiating and delivering deals that drive both commercial and brand value.  
• Ensure partnerships are integrated into the wider marketing calendar and contribute to revenue growth. 
• Inspire and coach a high-performing marketing team across brand, digital, trade comms, and partnerships.  
• Build team capabilities in strategic brand planning, financial acumen, and retailer engagement.  
• Set clear expectations, performance standards, and career development pathways for team members.

Job Requirements

 Qualification and experiences

• Bachelor’s degree in Marketing, Business, or related field; MBA preferred.  
• 10+ years’ experience in FMCG marketing, with at least 5 years in a senior leadership role.  
• Proven track record in brand portfolio management, P&L ownership, and market expansion.  
• Experience in developing marketing strategies for international markets.  
• Strong commercial acumen with advanced skills in budget management and ROI analysis.  
• Skilled in customer-facing marketing and JBP presentations with top-tier retailers.
• Exceptional leadership skills, with the ability to drive results through influence and vision.  
• Entrepreneurial mindset with superior drive and hunger to succeed in fast-paced, competitive environments.

a Necessity, not a Luxury 

Skills