Job Description

 Job responsibilties

• Develop and own the brand strategy, positioning, and annual marketing plans in alignment with overall business objectives.  
• Translate consumer, category, and competitive insights into actionable brand strategies.  
• Manage the brand P&L, ensuring marketing investments are optimized for ROI and long term equity building.
• Lead the end-to-end execution of integrated marketing campaigns across ATL, BTL, and digital channels.  
• Work closely with creative and media agencies to ensure high-quality output that resonates with target audiences.  
• Plan and execute national-level promotional campaigns, partnerships, and seasonal activations to drive awareness, trial, and repeat. 
• Drive product innovation pipeline based on market insights, trends, and consumer needs.  
• Oversee product launches, packaging refreshes, and portfolio rationalization initiatives.  
• Collaborate with R&D and Supply Chain on product development and go-to-market planning.  
• Partner with Sales, Trade Marketing, and E-commerce teams to align marketing programs with trade and channel priorities.  
• Support key customer presentations and joint business planning sessions with data-driven recommendations.
• Lead, mentor, and develop a team of brand managers/executives to deliver on business and brand KPIs.  
• Foster a high-performance, collaborative, and consumer-first marketing culture.

Job Requirements

 Qualification and experiences

• Bachelor’s degree in Marketing, Business, or related field; MBA is an advantage.
• 7–10 years of progressive marketing experience in FMCG, with at least 3 years in a managerial role.  
• Proven track record in managing large-scale campaigns and driving brand growth.
• Strong analytical skills with the ability to translate data into actionable insights.  
• Experience in product innovation and portfolio management.  
• Excellent communication, presentation, and stakeholder management skills.  
• Highly organized, agile, and results-driven.

a Necessity, not a Luxury.

Skills