Job Description

The incumbent is responsible for driving ZUS App user retention and revenue across multiple countries by overseeing performance marketing strategies and developing scalable playbooks tailored to regional markets. 

Position Responsibilities

• Support Mature Market Performance Marketing Strategy by leading the enhancement and optimization of performance marketing campaigns (e.g., paid social, search, display, emerging platform, format) in mature markets to maintain and grow user acquisition and engagement.
• Develop tailored performance marketing strategies for new market entry, focusing on acquiring new users through localized paid campaigns and channel selection with deep understanding of each platform and publisher’s natural user behaviour and focus.
• Oversee the execution of market entry campaigns, including A/B testing, budget allocation, and creative development, to achieve cost-effective user acquisition.
• Work closely with the Regional Assistant Manager, Loyalty Marketing to align performance marketing campaigns with loyalty strategies, ensuring high-quality new users who are primed for retention.
• Create and refine performance marketing playbooks that outline scalable strategies, optimization techniques, and best practices for both mature and new markets.
• Leverage analytics tools (e.g., Google Analytics, AppsFlyer) and Customer Data Platform (CDP) insights to analyze campaign performance, user behavior, and attribution metrics.
• Build relationships with regional stakeholders (e.g., country managers, marketing leads) to align performance marketing strategies with local priorities
• Identify opportunities to adopt new marketing technologies, automation tools, or strategies to enhance campaign scalability and efficiency.
• Conduct competitive analysis of acquisition strategies in target markets to benchmark performance and propose differentiated approaches.
  

Job Requirements

Qualifications & Experiences

•  5+ years of experience in performance marketing, digital advertising, or user acquisition roles, with at least 1–2 years in a supervisory or strategic capacity. 
• Experience in a high-growth startup, digital platform, e-commerce, or mobile-first company. 
• Understanding of regional consumer behavior, cultural nuances, and regulatory frameworks
• Proven track record of delivering growth in a regional or multi-market context. 
• Proven track record of managing multi-channel paid campaigns (Tiktok, Google, Meta, SEM)
• Expertise in configuring, optimizing, and managing campaigns on leading performance marketing platforms, including Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and programmatic advertising networks .
• High adaptability to face-paced working environment.
• Analytical and detailed oriented – meticulous attention to when analyzing data or overseeing journey creation.
• Proactively explore process improvement, automation opportunities or innovative solution to advance working efficiency.

a Necessity, not a Luxury

Skills