Job Description

PURPOSE / OBJECTIVE (OF THIS POSITION): 

Strategic driver of branded experiences,

Commercially conscious but creative,

Collaborator and enabler for markets.

If you like the sound of that, we're looking for you. The Brand Experience Partner (Digital) plays a key role in shaping and delivering global brand initiatives across our App and digital ecosystem.

This role leads the end-to-end digital brand experience — from in-App journeys, feature launches, loyalty touchpoints, CRM flows, and digital campaigns, to accompanying assets like motion content, micro-interactions, and UX copy. It also empowers local teams through digital playbooks, workshops, and shared best practices that drive stronger execution across markets. 

JOB RESPONSIBILITIES:

Strategic Brand Positioning

•  Conduct or leverage market research to understand brand perception, consumer behavior, preferences, and trends to inform brand strategies.
•  Work with Commercial, Product and Business Unit teams to ensure customer feedback and market trends inform brand initiatives.

Branded Experiences

•  Lead the development and continuous improvement of brand touchpoints (app, store, product, campaigns and merchandise) ensuring it reflects the brand identity while adapting to local market needs.
•  Drive the evolution of store experiences and IP-led activations, ensuring they deliver both strong brand expression and measurable business impact in each market.

Cross-Functional Business Unit Collaboration

•  Work closely with Business Units to ensure integrated brand experiences.
•  Run workshops and facilitate cross-market knowledge sharing, bringing learnings from one country to inspire and support others, whilst equipping them with practical tools and skills.
•  Deliver specific market insights to regional and country teams for contextual execution.
•  Create a culture of best practice sharing, spotlighting successful projects from one market or vertical to inspire others.

Commercial Performance Tracking

•  Monitor and analyze the performance of brand initiatives and campaigns, providing detailed reports and recommendations for commercial impact.

Job Requirements

JOB COMPETENCIES / REQUIREMENTS:

Qualification

• Bachelor's Degree in Business, Marketing, Mass Comm, Graphic Design or equivalent

Experience

• Min. 3-7 years in Marketing or Branding role

Skills & Knowledge

• Canva
• Microsoft Office

Behavioral Traits - State the type of personality required to fit the job

• Proactive
• Digitally-savvy
• Detail-oriented
• Sensitive to cultural nuances
• Excellent cross-collaboration skills 

A Necessity, not a Luxury

Skills