Job Description

Objectives
This role will be responsible to lead the development, protection, and enforcement of the brand's intellectual property portfolio. The individual is also responsible to ensuring the brand identity is safeguarded across all touchpoints — from store design and product packaging to brand characters and collaborations — while unlocking opportunities for IP-led growth in local and global markets.

Position Responsibilities
Strategic IP Development

• Develop and implement long-term IP strategies that align with brand and business objectives.
• Leverage the brand's intellectual property portfolio to support business growth and creative innovation.
• Partner with senior leadership, legal, and business units to advise on IP-related matters for brand expansion and licensing.
• Oversee the development of IP frameworks for new store concepts, product lines, and characters.

Trademarking Protection

• Manage the registration, monitoring, and enforcement of trademarks, copyrights, and other brand assets.
• Stay abreast of IP laws, trends, and enforcement strategies in local and international markets.
• Collaborate with legal counsel to manage IP disputes, infringements, and licensing agreements.

IP Custodian

• Work cross-functionally with marketing, studio, and product teams to ensure proper use of IP across all channels.
• Educate internal stakeholders on IP guidelines and brand protection best practices.
• Maintain an up-to-date database of IP assets and monitor global markets for potential IP risks.

IP Collaboration

• Identify opportunities for IP-driven brand extensions, partnerships, and commercialization.
• Collaborate on co-branding, licensing, and partnership agreements to maximize the commercial potential of brand assets while maintaining brand integrity.

Team Management

• Supervise the Brand IP team and external vendors to manage IP budget and resource allocation.

Job Requirements

Qualification and Experience

• Bachelor’s Degree in Business Administration, Marketing, Mass Communication, Graphic Design, or a related field.
• Minimum 7–10 years of experience in branding, preferably within the FMCG, QSR (Quick Service Restaurant) industry, or IP licensing environment.
• Proficient in Microsoft Office Suite and Canva (or other visual communication tools).
• Strong creative thinking and a proactive attitude toward brand development and protection.
• Demonstrates long-term strategic thinking with the ability to balance big-picture vision and executional details.
• Highly results-driven, detail-oriented, and able to manage multiple projects simultaneously.
• Excellent cross-functional collaboration and interpersonal skills — able to work effectively with internal and external stakeholders across different teams.
  

a Necessity, not a Luxury

Skills