company-logo-image

Regional Manager, Brand Merchandise

ashley-avatar-image

AI-generated summary

beta

This job is about being a Regional Manager for Brand Merchandise, where you'll create and launch cool products that tell a brand's story. You might like this job because it combines creativity with strategy and the thrill of influencing market trends!

Undisclosed

Subang Jaya, Selangor

Job Description

Objectives
This role will be responsible to lead merchandise strategy and execution across multiple markets. The individual is also responsibile for overseeing product development, assortment planning, supplier relationships, and in-store or digital merchandise programs to drive brand engagement and incremental revenue — while unlocking opportunities for merchandise-led growth in local and global markets.

Position Responsibilities
Strategic Merchandise Development

  • Lead end-to-end merchandise strategy for the region, aligned with brand positioning, seasonal campaigns, and customer insights.
  • Partner with creative, marketing, and operations teams to ensure merchandise supports brand storytelling and business goals.
  • Coordinate regional merchandise launches and ensure alignment across markets.

Product Development Cycles

  • Oversee product development cycles — from concept to launch — for branded merchandise, packaging, and limited editions.
  • Develop and maintain merchandise catalogues for product portfolios, inclusive of Product Development Go-to-market plans and visual merchandising displays.
  • Analyze sales performance, market trends, and customer feedback to optimize assortments and identify new product opportunities.
  • Conduct market and trend analysis to recommend new product ideas and optimize existing ranges.

External Supplier Management

  • Manage supplier sourcing, contract negotiation, production timelines, and quality control in collaboration with procurement.

Internal Inventory Management

  • Maintain a centralized system for product specs, timelines, and vendor communications.
  • Review sales data and inventory reports to recommend adjustments to merchandise plans.
  • Monitor inventory levels, logistics, and distribution to ensure availability and minimize excess.
  • Ensure timely delivery of merchandise and resolve issues in production or quality with QA/QC team.

Team Management

  • Supervise the Brand Merchandise team and external vendors to manage budget and resource allocation.
  • Lead and mentor local merchandising teams; report on KPIs to senior leadership.

Job Requirements

Qualification and Experience

  • Bachelor’s Degree in Business, Marketing, Industrial Design, or a related field.
  • Minimum 7–10 years of experience in retail merchandising, preferably within the FMCG, QSR, lifestyle, or consumer goods industry.
  • Proven experience in leading merchandise strategy and execution across multiple markets or regions.
  • Strong understanding of product development cycles — from concept to go-to-market, including packaging and visual merchandising.
  • Proficient in Microsoft Office (especially Excel and PowerPoint); experience with merchandise management systems is a plus.
  • Demonstrated ability in supplier sourcing, contract negotiation, production management, and quality control collaboration.
  • Experience in analyzing sales performance, market trends, and customer feedback to drive data-informed merchandise decisions.
  • Familiarity with inventory management, including monitoring stock levels, logistics coordination, and minimizing excess.
  • Ability to lead and mentor a team, manage cross-functional collaboration, and coordinate with marketing, creative, operations, and procurement teams.
  • Strong strategic thinking, creativity, and a results-driven mindset, with attention to detail and a focus on delivering high-impact merchandise programs.
  • Excellent project management, stakeholder communication, and organizational skills.
  • Experience working with external vendors, regional teams, and managing KPIs for senior leadership reporting.
  • Bonus: Experience in limited edition launches, brand storytelling through merchandise, and digital merchandise integration.

a Necessity, not a Luxury
 


Skills

Merchandising
Merchandise Management
New Product Development
Food And Beverage Management
Fast Moving Consumer Goods
Inventory Management
Supplier Management
Team Management

Company Benefits

Employee Discount

Enjoy employee discounts on beverage, merchandise, etc at all outlets across Malaysia.

Employee Perk Programmes

Establishment of corporate benefits to offer exclusive discounts or benefits to each employee.

Health and Wellness

Out-patient care and in-patient care are covered for all employee including ongoing wellness programs & activites.

Career Development

Job training and continuing education help to fuel employee career growth.

Extension Leave Benefits

Provide more generous with their leave days. We have more than 6 other types of leave!


Additional Info

Company Activity

Last active - few minutes ago

Experience Level

#NoExperienceNeeded

Career Level

Manager / Team Lead


Company Profile

ZUS COFFEE-logo-image

ZUS COFFEE

For many, coffee is a daily need. Specialty coffee, however, is often seen as a luxury, something you treat yourself to only on special occasions.We started ZUS Coffee to change this perception.With the best quality ingredients, high-level coffee brewing technology and innovative business model, we’re evolving the concept of coffee consumption to make specialty coffee affordable for everyone, everyday.a...