Job Description

PURPOSE / OBJECTIVE (OF THIS POSITION):

To drive and execute go-to-market (GTM) strategies at the regional level, ensuring successful product launches, market penetration, channel readiness, and sales enablement. The role acts as a bridge between product, supply chain, marketing, quality assurance and operations teams to ensure GTM initiatives align with business objectives and are delivered effectively across all relevant markets within the region.

JOB RESPONSIBILITIES:

Part 1 –Primary roles of the job which are measurable and may be used as part of KPIs

Go-to-Market Strategy

• Localize and implement GTM plans for new product launches, key campaigns & strategic initiatives in aligment with regional product strategy 
• Coordinate across cross-functional teams including marketing, supply chain, operations, quality assurance and operations to ensure consistent and effective execution
• Define success metrics and monitor launch performances 

Commercial Planning

• Translate product and commercial strategy into region-specific playbooks, pricing strategies and promotional calendars
• Identify local market needs and provide input for regional tailoring of offerings and tactics 

Channel Management

• Ensure frontline baristas are equipped with the right tools, materials and training to deliver on GTM plans 
• Collaborate with retail ops and marketing to drive strategic product availability & visibility 

Part 2 – Secondary roles which supports the primary roles above

Performance Management & Reporting

• Track & analyze GTM KPIs such as launch performance, product adoption and sales performance 
• Provide regular reports, insights and feedback loops to regional product head and other stakeholders 

Stakeholder Management

• Act as regional point of contact for product-related GTM matters
• Facilitate alignment across regional and local market teams, ensuring shared objectives and timelines

JOB AUTHORITIES :

• Plan for regional GTM execution plans with defined framework 
• Recommend and escalate changes to GTM approaches based market feedback and performance data 
• Direct cross-functional teams in the execution of GTM initiatives in the region
• Influence cross-functional departmental planning decisions to support product growth targets

Job Requirements

JOB COMPETENCIES / REQUIREMENTS:

Qualification

Bachelor's degree in Business, Marketing or related field

Experience

• 6-10 years of relevant experience in product marketing, commercial execution or GTM roles ideally within consumer goods, retail or F&B industries
• Prior regional or multi-market exposure preferred
• Experience working in cross-functional environments

Skills & Knowledge

• Strong understanding of GTM frameworks, product lifecycle management and commercialization processes
• Proficient in interpreting market data, drawing insights and translating them into action plans
• Excellent communication, presentation and stakeholder alignment skills

Behavioral Traits – State the type of personality required to fit the job

• Results driven and execution focussed
• Agile and adaptable in fast paced, evolving environments
• Strong interpersonal and influence skills with the ability to collaborate effectively across functions and cultures
• Analytical mindset with a proactive approach to problem solving
• Customer centric and commercially conscious

A Necessity, not a Luxury

Skills