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Regional Manager, Public Relations

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This job is as a Regional Manager in Public Relations, where you'll shape how the company communicates with the public and media. You might like this job because it lets you use your creativity to craft stories and coordinate events that elevate the brand!

Undisclosed

Subang Jaya, Selangor

Job Description

PURPOSE / OBJECTIVE (OF THIS POSITION): 

The Group Manager, Public Relations supports the execution of communications and public relations initiatives across the region. This role helps maintain the brand's public image through content development, media coordination, and stakeholder engagement, ensuring that brand messaging is locally relevant and strategically aligned. 

JOB RESPONSIBILITIES:

Media Editorial Skillset

  •  Manage media inquiries, schedule interviews, preparing press releases, speeches, and arranging press drops to effectively communicate the organisation's message.
  •  Assist in drafting and localiaing press releases, corporate announcements, and speaking points for regional markets.
  •  Coordinate media outreach, including pitching stories, managing media lists, and handling interview logistics.

Exceptional Written and Verbal Communication Skills

  •  High/Native-level fluency in English to enable effective communication and relationship-building across the region and with the global team. Additional fluency in Bahasa Melayu and/or Mandarin will be great to have. 
  •  A keen eye for detail and a commitment to producing high-quality communication materials that are clear, concise, and impactful across various channels.

Media Event Management

  •  A proven track record of 5-7 years of success leading media and/or stakeholder engagement initiatives, demonstrating expertise across both traditional and digital channels.
  •  Planning and overseeing press conferences, media interviews, and PR events to boost visibility and media coverage.

Industry & Market Scope

  •  Ideally, candidate will have a background in Communications, Public Affairs, Journalism, Crisis Management or a related field.
  •  Showcasing a deep understanding of cultural nuances and communication best practices for diverse audiences  

Stakeholder Management

  •  Proven ability to navigate complex stakeholder landscapes, effectively managing relationships, and building consensus among diverse internal and external partners.

Media Monitoring

  •  Monitor news, media coverage and social channels to track sentiment, industry trends, brand mentions and report on PR outcomes.

Reputation Management

  •  Maintain stellar brand awareness and oversee crisis communication plan with Legal compliance for best practices of business continuity.

Corporate Brand Merchandise

  • Manage the inventory of corporate branded merchandise for key stakeholders as part of press drops. 

Job Requirements

JOB COMPETENCIES / REQUIREMENTS:

Qualification

  • Bachelor's Degree in Mass Comm or equivalent

Experience

  • Min. 5-7 years in PR Agencies or Corporate Communications

Skills & Knowledge

  • Microsoft Office
  • Social listening tools (Digimind, iSentia, etc.)

Behavioral Traits - State the type of personality required to fit the job

  • Proactive
  • Brand-savvy
  • Long-term strategic thinking
  • Detail-oriented
  • Sensitive to cultural nuances
  • Excellent cross-collaboration skills 

A Necessity, not a Luxury


Skills

Public Relations

Company Benefits

Employee Discount

Enjoy employee discounts on beverage, merchandise, etc at all outlets across Malaysia.

Employee Perk Programmes

Establishment of corporate benefits to offer exclusive discounts or benefits to each employee.

Health and Wellness

Out-patient care and in-patient care are covered for all employee including ongoing wellness programs & activites.

Career Development

Job training and continuing education help to fuel employee career growth.

Extension Leave Benefits

Provide more generous with their leave days. We have more than 6 other types of leave!


Additional Info

Company Activity

Last active - few minutes ago

Career Level

Manager / Team Lead

Job Specialisation


Company Profile

ZUS COFFEE-logo-image

ZUS COFFEE

For many, coffee is a daily need. Specialty coffee, however, is often seen as a luxury, something you treat yourself to only on special occasions.We started ZUS Coffee to change this perception.With the best quality ingredients, high-level coffee brewing technology and innovative business model, we’re evolving the concept of coffee consumption to make specialty coffee affordable for everyone, everyday.a...