Job Description

PURPOSE / OBJECTIVE (OF THIS POSITION): 

This role will be responsible to lead the development, protection, and enforcement of the brand's intellectual property portfolio.

This role ensures the brand identity is safeguarded across all touchpoints — from store design and product packaging to brand characters and collaborations — while unlocking opportunities for IP-led growth in local and global markets. 

JOB RESPONSIBILITIES:

Strategic IP Development

•  Develop and implement long-term IP strategies that align with brand and business objectives.
•  Leverage the brand's intellectual property portfolio to support business growth and creative innovation.
•  Partner with senior leadership, legal, and business units to advise on IP-related matters for brand expansion and licensing.
•  Oversee the development of IP frameworks for new store concepts, product lines, and characters.

Trademarking Protection

•  Manage the registration, monitoring, and enforcement of trademarks, copyrights, and other brand assets.
•  Stay abreast of IP laws, trends, and enforcement strategies in local and international markets.
•  Collaborate with legal counsel to manage IP disputes, infringements, and licensing agreements.

IP Custodian

•  Work cross-functionally with marketing, studio, and product teams to ensure proper use of IP across all channels.
•  Educate internal stakeholders on IP guidelines and brand protection best practices.
•  Maintain an up-to-date database of IP assets and monitor global markets for potential IP risks.

IP Collaboration

•  Identify opportunities for IP-driven brand extensions, partnerships, and commercialization.
•  Collaborate on co-branding, licensing, and partnership agreements to maximize the commercial potential of brand assets while maintaining brand integrity.

Team Management

•  Supervise the Brand IP team and external vendors to manage IP budget and resource allocation. 

Job Requirements

JOB COMPETENCIES / REQUIREMENTS:

Qualification

• Bachelor's Degree in Business, Marketing, Mass Comm, Graphic Design or equivalent

Experience

• Min. 7-10 years in branding for FMCG, QSR, IP Licensing

Skills & Knowledge

• Canva
• Microsoft Office

Behavioral Traits - State the type of personality required to fit the job

• Proactive
• Creative
• Long-term strategic thinking
• Results-oriented
• Detail-oriented
• Excellent cross-collaboration skills 

A Necessity, not a Luxury

Skills